Tips to promote your blog on Instagram

Do you know that WordPress alone has 18 million blogs? And there are over 70 million blogs on the internet. The reason the internet is flooded with blogs is the thinking of people that writing a blog is a short cut to success and earning millions overnight. It was true once when only a few people were writing blogs, but now every company has a blog, and every other individual has a personal blog too.

With so much competition, you cannot run a blog with only good content. You need to make more effort to get a good income from writing about the things you love. Whether it is a personal travel blog or a mom’s blog, competition is at its peak. Thus, writing high-quality content and adding visuals are not enough anymore. You need to promote your blog too, and one of the best ways to do that is by using social media platforms.

One of the best social media platforms for marketing your blog is Instagram. Why? Because it has over a billion monthly and over 500 million daily active users. So, if you use IG to promote your product, you will expose your blog to millions of people.

In this article, we will discuss some tips to promote your personal blog on IG.

1. Getting started and creating a great bio

The first thing you need to do is download the app and sign up by creating a new account or signing up using your Gmail account. After you make an account, the first thing you need to do is work on your bio. The bio is one of the first things that your customer will see. It is the one thing that will attract more audiences and make them decide whether they want to follow your account or not.

Ensure that your account’s bio is updated; explain your page and your business, but in short. Keep it simple, but unique; add a bit of humor or an emoji if you want. Also, add the link of your blog, website, product or app, whatever you are looking to promote.

Moreover, add a good professional picture of yourself.

2. Screenshot a part of your blog and then post it

If you want to promote your blog, make sure that you take a screenshot of the most interesting part of the blog and post it on Instagram.

It will intrigue people, and you will get more followers and likes and comments. Make sure the images of the blog that you post are interesting enough so that you get more likes on Instagram. Also, an interesting photo will make people read the caption, which is important for creating a relationship between the customer and the brand.

3. Follow other similar accounts

To promote your blog the maximum, you need a lot of followers. To increase followers, you should try to find accounts that are like you and start engaging with them. Find and follow the account that is similar to yours, and they will certainly return the favor.

Also, reply to comments or start a conversation through your caption to increase the engagement rate.

Try these three tips to increase your followers and promote your blog on Instagram.