Choose Omni Channel Marketing for Your 2020 Digital Marketing Campaign

Author: Sumit Digital

Choose Omni channel marketing for your 2020 Digital Marketing Campaign

Starting from word-of-mouth to online marketing. The story of digital marketing has seen a sea change in grabbing and convincing a larger portion of the target market for businesses. With the advent of technology empowerment, ‘Omnichannel marketing’ is growing. Let’s know-how?

As we all are wheeling in choosing multiple types of digital marketing services. And bringing hypothesis results in picking up one. There has also been a rise of one sort of digital marketing services.

It is called ‘Omnichannel Marketing’. For quite some time, it pacing up in the main marketing platform. Marketers deeply believe that if one wants to spread the word of his/her business among their target market. Then, it is important to understand their target audience and their buying behavior.

Well, through Omnichannel one can surely take advantage of these low-hanging fruits.

Let’s understand this by starting up with its definition…

What is Omnichannel Marketing?

This is a strategy or plan executed by an internet marketing agency in India and abroad. This includes many channels in an interconnected way. It is the most used way by the marketers through which they can able to nurture the leads of the customers towards successful buying. This is purely about the customer’s buying journey and how a smart marketing way can make buyers get convinced to buy more through various stages.

If you are a Lucknowites, then you can get multiple digital marketing company in Lucknow. But choose the accredited one from the lot.

According to an expert and Senior VP of Customer Care at Times Warner Cable John Bowden. "Omni-channel is viewing through the eyes of the customers. Orchestrating the customer’s experience across all the channels. So that it is seamless, integrated and consistent. Omni-Channel is the best way of Digital Marketing which anticipates the customers. Through their buying journey (starting from one channel and shifting to another)."

Let’s dig in more and understand the other related concepts which up brings Omnichannel to the fore-front.

How it is different from multichannel marketing?

If we discuss about multi-channel marketing. Then it is simply as digital marketing services as we understand in normal words. It is like clubbing of different channels like social media, direct media, emails and more. But sadly, there is no integration between them. Every channel is individual and work independently. Many times, it also lacks combinations and thus it creates confusion. Additionally, it also creates an impersonal experience that often leaves shoppers frustrated.

This can be better understood that it is just the opposite of Omnichannel and the strategies it has.

How Omnichannel is superior to multichannel marketing?

According to the explanation given above, Omnichannel stands on the firm ground than multi-channel. Omnichannel strategy provides a seamless experience for shoppers. It may so happen that a beautiful dress you might have seen on your mobile. Might be present on your social media account. And then you can also get an email on that dress at the most reasonable price.

Now, you must be thinking that it could be pressurizing for your customers. As they would be getting the same feed on the same products again-and-again. But, this is not the thing.

The strategy of Omnichannel is vast and thus cannot keep your customers at stake for buying.

It is also said in multiple reports that more than 70% and plus consumer uses multiple channels in their buying journey. According to reports shared by ClickZ. An Omnichannel marketing strategy can drive higher engagement and brand loyalty.

Strategies to implement Omnichannel Marketing in your business?

Omnichannel marketing means that your product and services should be found everywhere. Well, it could sound impossible but it is not with Omnichannel. let‘s count upon best 5 strategies while implying Omnichannel in your business.

1. Analyze everything

Regularly, analysis the experience of your buyers. So, check their research, order and purchase segments in their buying journey. Test the experience by placing orders, interacting with multiple channels and submitted a sample case study. It is very much important to walk in your customer’s shoes.

2. Measure everything

After successful analyzing everything. It is important to measure the final output after you have implemented Omnichannel in your process. This will provide a lump-sum idea on how the results will be bought. Once, Julie Bernard, Marketing Chief Officer said, "In accordance with measuring individual campaigns. We can now measure success in terms of the response of real people over time. And so we can personalize messaging and offers appropriately by channel. We strive to balance the use of customer data to inform content relevancy with the use of customer’s insight to ensure that the relevancy is coupled with a sense of discovery and inspiration."

3. Segment your audience

Understanding your audience is the key here. Many of the internet marketing agency in India focus on it. Here, you need to focus upon understanding data points which will useful for you. And this, segment your audience accordingly. You need to segmented, data points that will understand your audience better. Using marketing automation. You can capture this information to build a very rich profile. For customers and the customer’s journey.

4. Align your sales and marketing team

However, how much tussle and decision implementation can go wrong between the marketing and sales teams. Through Omnichannel, everything will go streamlined. Their motto is to get customers for your business. So, before you think of implementing the Omnichannel strategy in your system. Smoothen the relationship between both the verticals. As marketing team members are brought out potential leads through their marketing skills. It is the vital duty of the sales team and their reps to convert those leads into active clients for the business.

5. Develop content to encourage sales

As discussed earlier, content is the king of digital marketing. Anything you think in digital marketing-gets inclusive of content marketing. Here, you can infuse the power of content marketing by checking the process of selecting a product, adding it in the cart, but did not purchase it. Then you can, take the help of your content with the reference to the product selection and product reminding.

Bonus points

With the inclusion of Omnichannel marketing, you also need to take care of various other things. This may include-story telling, keyword optimization, advanced personalization, and mobile browsing. These are some of the interesting forms of marketing. And if you seriously want to engage your customers for buying. Then Omnichannel can be a good asset for your business.

Why you should implement Omnichannel marketing?

With the advancement in time. Omnichannel marketing is the next big thing when it comes to pushing up the guidelines of online marketing. This will include starting with analyzing your market. Examine them, and understanding the future where retail and online website goes hand-in-hand.

Here, you will also get innumerable advantages which will support having Omnichannel for your store. This includes:

      • Better customer segmentation, better campaign, and designing
      • Better data collection of the customers and analyzing
      • Better access across all department and channels
      • Cost-effective
      • Better brand visibility
      • Achieve better ROI.

Gone are the days, when e-commerce was the only option to shelf out your products or even services. With the introduction of multichannel and then the advancement of Omnichannel. The cycle of purchases has been improved with the advancement of new technology.

To understand the advantage better. You must have learned that Starbucks earned 29% of mobile payment. Through the smart implementation of Omnichannel strategies. This may include, giving pre-order options on its app. This helps users who want to buy a product and move. They can pre-order the product and come, collect the product and leave.

It made the ordering scenario a boost and ordering and payment processes easier. Through this strategy, Starbucks not only able to enhance the customer’s experience. But also amplify its revenue through Omnichannel technology.

Signing off

Don’t forget to choose Omnichannel marketing for your business. As there is much usage of multiple types of digital marketing services nowadays. Try out something new and which will definitely extend with a large number of purchases from your business. Here, you must be getting confused about the dilemma. Many times, you must have seen ads related to cross-sell and upsell funnel strategy.

But, these are just e-commerce solutions that will get over with the time. You must know, that it is just like a subscription. But, this doesn’t happen with Omnichannel marketing.

Here, you would segment your customer’s purchasing journey at your store.

So, choose an Omnichannel way which can assist with stronger. And potential lead generation and buying process for your business.