What the Best Mobile App Marketing Company Does to Promote Your App?

In this Technology-Driven world, Mobile Apps have become omnipresent. Almost all websites have their mobile app versions. The main agenda behind this is holding on to the customers for a longer time period. Mobile apps are easily accessible anywhere and anytime. This encourages users to check out the apps more often. However, due to the sharp increase in the number of Mobile Apps being developed every year, it has become arduous to find users. To solve this issue, it is crucial to find ways of making an app reach the clients.

Mobile App Marketing is nothing but a chain of strategies employed to promote a Mobile App. It serves as a bridge between the Developers and Users. Besides, there exist professionals collectively forming a Mobile App Marketing Agency, exclusively specialized in this field, providing solutions to clients all over the globe to achieve maximum popularity. The Mobile App Marketing Services that they offer would certainly help accelerate one’s business far beyond expectations.

However, Mobile App Marketing should not be confused with Mobile Marketing as they both are two different concepts.

MOBILE APP MARKETING VS MOBILE MARKETING

Mobile App Marketing deals with the promotion of Mobile Apps. On the other hand, Mobile Marketing is something that functions towards the goal of targeting Mobile Users in order to promote your Android or iOS App. This is based on the fundamental observation that almost everyone relies on a mobile device for several purposes including entertainment, research, net banking, eCommerce, and the list goes on.

NEED FOR MOBILE APP MARKETING:

There are several apps in the App Market which are of the same categories and with similar features. So how to make a specific app to get through all the internet traffic and land straight in the user’s Smartphone device? Ingenious Mobile App Marketing!

Consider a company that is loyal enough to its customers in providing resourceful features. How do you familiarize people with it? For a Mobile App to be successful, people, in the first place, should know what they are into and how they operate. But how is this done? Again, Ingenious Mobile App Marketing!

From this, one could clearly understand as to what is needed to be done - convincing yet non-compulsive Marketing! To do this, A Mobile App Marketing Company comes into the picture to save your day.

There is no such thing as the best Mobile Application Marketing Strategy. An Android App Marketing Strategy that works for a particular app might need alterations when it comes to iOS. Similarly, even among the same type of OS or Devices, there are different possibilities. So, it is recommended to do proper prior research and perform trial and error analysis coupled with Risk Mitigation. Hence, one should choose the right digital marketing strategy for mobile app judiciously.

An Ideal App has the following!

• It should be easy to discover your app in the App Market.

• The process of downloading and installation should be made simple. If it is unavoidably complex, how-to guides or tutorials should be provided.

• Onboard flow helps the users to know what an app has got in it for them. It describes the key features, updates, etc. It is basically a complete walkthrough of an app.

Above anything, after all these efforts, it would be very disappointing if the users forget about the app just a while after installation. So to ensure continued engagement of users, frequent yet non-spamming notifications could be sent.

In order to launch a perfect app, meticulous planning and incorporation of skillful marketing strategies are indispensable.

PRE-LAUNCH STAGE:

The process of Mobile App Marketing is long and time-taking. So in order to give a perfect launch, it is essential to begin the process of Marketing much ahead of the launch. This gives enough time to create the best first impression among the users. The process should be executed in a well-structured manner to ensure utmost flawlessness.

Plan of Action:

A well structured pre-launch process is effective in yielding great results. This process comprises the following chronological steps.

Research and Analysis:

This part is very important, more than anything. In spite of the growing Monopolistic Markets, there still exist tough competitions in various industries. So, it is of prime importance to know where you stand and where your opponents stand, in what way you are different from your competitors and the common errors that your fellow industry-mates do (so that you could avoid doing the same).The other branch of this research is about the users. They can be classified based on their likes & dislikes, geographic & economic conditions and many other factors. According to their categories, their preference of products will also differ. That is why, it is equally important to know about the people that you are about to serve in order to ensure good reception among the end-users.

After having analyzed the target customers and competitors, it is always advisable to initiate the process of Mobile App Development. Learn to be an early bird!

Scheduling The Launch

The launch date is a must-know factor that enables both the developers and the users to plan ahead of time. The users need to be notified about the specific date and time (if any). Setting up reminders prior to the launch date also helps as it would sometimes be difficult to keep track of the launch.

A Fancy Website

The creation of an eye-catching website with ample information is yet another requisite to promote your mobile app. Starting a blog and initiating forums are other means by which one can accomplish efficient Mobile Application Marketing.

Stylize a pretty Press Kit

Press Kits come in handy to acquaint people about your app. A Press Kit has all that someone needs to know about a Mobile App. The must-haves include a guide, list of features, photos and videos, logos and banners. A perfect and informative Press Kit helps journalists to know more about your mobile app and in a way, encourages them to write a review.

If you don’t have any prior knowledge about how to do a Press Kit, you can always hire professionals who offer Mobile App Promotion Services.

Feel free to get help from Influencers!

It is proven that most people prefer certain products or services out of influence. Make good use of it and seek help from Influencers to support you. Getting a popular celebrity to talk about your app adds a huge plus point. Brand Endorsements have always been the trend.

Beta Testing

This stage helps to detect any snags in the mobile app and helps ensure flawlessness. There are many people out there who do Beta Testing out of passion. They can be called out by contacting them through blogs or Social Media or by meeting them in person. A helping hand from professionals is always a trump card.