What’s Out of Scope of White Label PPC Agency

White label or reseller services are offered to another agency in a customized form to meet the demands of the ultimate consumer. The concept is the same for all industries, including digital marketing. Agencies handling variant campaigns for e-businesses, sometimes don’t possess professionals qualified for certain PPC tasks. Thus, they either spend a fortune on developing an in-house department, especially for catering to clients asking for Pay-Per-Click services or outsource the specific jobs to a reseller agency. The expectation is common and important here. Hiring a specialist takes into account what the agency is expecting as the services. Many times, marketers expect the reseller to serve everything he wants and dwell in the grey area. Hence, it became imperative to define the scope of white label PPC services, along with jobs that don’t come under the scope of the agreement.

While anyone can tell you what services these resellers deliver, little will be informed about the out-of-scope activities. So, here’s what you need to read, a quick guide on the services PPC resellers don’t offer.

Drafting Marketing Strategies

The white label agencies are only responsible for specific Cost-Per-Click tasks and not marketing tactics. The reseller can’t be partnered with for coming up with offers that the ultimate clients can make or making sure that the follow-up is right on track. Digital marketers themselves or the ultimate client himself is responsible for marketing.

Leading the Ultimate Sales

The sale is one of many business operations that is carried out by the business owner, not a marketing campaign handler. Hence, a reseller can’t be approached for making the deals, tracking the follow-up and sales process, and working on every task that happens to occur as and when the target audience becomes a lead.

Prospering Business Development

Although they can be reached out for when the outsourcer needs pre-sale support material, case studies, results, and reports on expected profits, they aren’t supposed to prosper business. They aren’t a salesperson who is responsible for closing the clients and helping the business burgeon.

Managing and Retaining Clients

Keeping the ultimate client happy and satisfied is the role of a digital marketing agency, not white label services. These agencies work in the background and equip the marketer with services that are later given the marketer’s brand name. So, there’s no interaction of a reseller with the ultimate client to onboard and retain him.

Revamping the Website

Usually, PPC is about optimization but it is worth mentioning that resellers don’t work on website audits. There’s too much risk associated with website improvement and tweaks and handing over the job to a third party agency is nothing but an act of adding up the risk factor. Yet, upon being asked, they use standalone landing pages to make the changes indirectly.

Putting in a nutshell, jobs, done by a white label PPC agency, are mostly clear but those that aren’t catered by them aren’t so unambiguous. Hence, given is the guide for those who are looking to outsource PPC services. While every reseller is different, the given are the common services that range out of the scope of reseller agreement and must not be expected from the same.