Mobile Apps Communicate the Value Proposition of Businesses and Brands

A few years down the line, websites were ruling the world. They served as a source of information for users and provided them with some pictures and contact information of the business. However, times have changed since then. Today, we live in the age of smartphones, where customers can access information even on the move. Mobile apps created by developers offering the best mobile app development services allow users to remain connected to a brand from anywhere across the globe. This completely changes the value proposition for businesses and brands.

Considering the popularity of smartphones, mobile apps look like a safe bet for brands and businesses. However, in reality, mobile apps are like a double-edged sword. A mobile app built by developers offering the best mobile app development services must provide value to the users. If it does not, users won't even take a minute to uninstall the app and switch over to the next best app in the same category.

Considering that there are so many options when it comes to mobile apps for customers, it is vital that mobile apps built by developers offering the best mobile app development services offer something different, unique and out of the box for customers. According to Statista, mobile apps are projected to hit a revenue of 189 billion USD by 2020 or maybe even surpass this number. Such is the scope offered by mobile apps for brands and businesses.

Reasons for creating a mobile app

The obvious answer to why brands and businesses build mobile apps is to sell more. However, the focus should be to create a mobile app that represents and expands the value proposition of a brand or a business. Mobile apps are the face of any brand or business. Even though a user might not be using a mobile app at present, its mere visibility on the mobile screen is enough to keep reminding him/her of the brand. In addition to this, mobile apps provide vital data to brands about users. For example, based on their search history or past purchases, businesses can provide more relevant suggestions to the users. Also, mobile apps created by a mobile app development company offering the best mobile app development services allow businesses and brands to remain connected with users through push notifications. Mobile apps also provide users with multiple payment options, live order tracking, and customer reward programs.

Considering the above reasons, more and more businesses are going with a mobile app development company providing the best mobile app development services.

Creating a different and valuable app for customers

Before going in for building a mobile app from developers offering the best mobile app development services, a brand or business must find out its value proposition. A value proposition is nothing but describing how a particular brand or a business is different from others and what makes it stand out from the rest in the market. It is something that should convince a customer that this brand or business is offering value for products and services in comparison to the others in the market. Users are always looking for something unique and different all the time. In order to improve the value proposition of a brand or a business, it must increase the value provided to customers. It may be done by offering novel products and services or improving efficiencies.

Consider the following two examples:

Example 1: The Starbucks App

More than offering rewards and providing information and photos about their products, it allows the users to beat the rush. It enables users to place an order and pay for it from their smartphones. The orders can then be collected without having to wait in the queue. This saves valuable time of customers.

Example 2: Food delivery apps

Food delivery apps like Swiggy, Zomato and UberEats have their own value proposition. In addition to online menus and ordering, they allow customers to track their orders and give an estimated delivery time. They also provide special discounts and free delivery on select restaurants. Sometimes, they give away freebies too. Users even have the option of customizing some dishes. These apps allow users to order from their favorite restaurants while sitting at home.

Businesses and brands in every industry are hiring a mobile app development company offering the best mobile app development services for building mobile apps to improve their value proposition. This gives a boost to sales and directly adds to the bottom line of business.