3 Points Which Show How You Can Use Strong Infographics in Your Event Posters

Author: Shawn Nag

In any kind of event promotion, it is essential to provide information in such a manner that is easily readable and understandable. And in case of posters, this is needed even more. Posters are one of the most common forms of event promotion and due to their variety of sizes, have the ability to be used in many ways to reach out to a larger audience.

However, during poster printing, it is the infographics that matter the most. It is this very information and its presentation in a nice manner that will ultimately lead to the success of your event. Hence it is imperative that you have a clear idea about how to go about designing your poster infographics.

Here are 3 things to keep in mind for an effective infographic poster design:

1. 1. Hierarchy: Maintaining a hierarchy of information in your posters helps the viewers to go through it in a one-by-one manner. The name of the event should be on the top, followed by the company or brand; then the description of the event, its date, time and location, and then any other details like ‘for more info’, etc. All of these should be one below the other as mentioned here.

Custom poster printing at many printing services provides poster templates. This allows you to maintain a clear spacing and bleed area which offers a clearer representation of this hierarchy.

2. 2. Attractive design: A poster design has 4 basic components:

  • Title- The title should be the main focus of the poster. It should be larger than your subheadings and body text. Opt for a clear font and keep the number of fonts to not more than 3.
  • Image- Make sure the image are of high quality. It should be bright and colorful without overwhelming. This helps stress the message and has a positive effect on the audience.
  • Color- Keep in mind that the color of the poster should be able to convey the mood of the event you are promoting.
  • Borders- Not necessary but useful; borders can be used to separate one section of text from another. This makes the poster appear more interesting.

Online poster printing provides full-color prints along with different choices of finish, like gloss, matte or uncoated. Also, you can choose from a large variety of fonts, like Serif, Sans Serif, Brush, Script, etc. Go for an infographic font that is better able to convey the mood.

3. 3. For print: A poster for print has 2 basic aspects to it:

  • Location- For printing a poster, you have to keep in mind where you will be putting it up. For a wall that has other posters, opt for a larger size. Whereas for a bare wall, opt for a smaller size and put a bunch of them to have a strong impact.
  • Color- Always print your posters in CMYK color format. This format is more suited for print and produces more vibrant colors.

Many online printing services provide photographic quality printing in a long range of sizes i.e. 11 x 17 posters, 13 x 19 posters, 18 x 24 posters, 20 x 30 posters and many more. All this serves a great deal to have effective infographics for your posters.

Keeping these 3 points in mind will help you a lot in incorporating strong infographics in your posters. Opting for online printing provides you with lots of choices for your posters which thus enable you to have higher traffic and sales.