AI in Social Media Market Outlook 2030 – Rising Demand, Share, Trends, Growth, Opportunities
The AI in Social Media Market - Global Market Share, Trends, Analysis and Forecasts, 2020-2030 provides insights on key developments, business strategies, research & development activities, major production and consumption, ecosystem analysis, competitive landscape, and market composition analysis.
Advancement in Natural Language Processing (NLP) and rising penetration of Machine Learning tools in marketing applications to shape AI in Social Media applications
With growing awareness about benefits offered by Artificial Intelligence (AI) tools, the application base has witnessed a prominent expansion over couple of years. Social media has grown exponentially over a period of last decade fueled by a wide range of parameters. With increased penetration of smartphones across the globe, the social media platforms such as Facebook, Instagram, and Twitter, to name a few, has emerged as a tool of communicating with the social world. This has given rise to a new medium of advertising for reaching out to a majority of the potential customers with a click of a button. Moreover, Natural Language Processing has made it possible to collect insights about consumer preference with the help of inputs such as voice search, text search, preferred content, etc., used while using the social media platforms. Moreover, with machine learning content creators can schedule bulk delivery of contents on social platforms with inclusion of hashtags and shortened links to redirect readers to target websites. This has increased the adoption of AI in the social media and is anticipated to be the most prominent factor fueling growth of AI in Social Media market across the globe.
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Natural Language Processing (NLP) to witness increased penetration across multiple social media platforms
The AI in Social Media market study is segmented based on technology, component, application, enterprise size, end use industry, and geography. Based on technology, global AI in Social Media market is segmented into Machine Learning & Deep Learning, and Natural Language Processing (NLP). Natural Language Processing (NLP) dominated the global AI in social media market in 2018 and is anticipated to witness prominent double digit growth close to 25% during the forecast period. NLP is used for collection, analysis, and visualization of data based on consumer response to advertisements on different web platforms and thus is anticipated to witness increased penetration over coming years. Deep Learning & Natural Learning is anticipated to witness stead growth during the forecast period, growing at a CAGR of 22% during the forecast period.
High demand for AI Tools to contribute towards growth of market in Small & Medium Enterprise
Based on enterprise size, the market is segmented into Large Enterprise, and Small and Medium Enterprise (SME). SME contributed a dominating share to the global market owing to increasing demand for integration of AI tools with social media platforms and is projected to grow a prominent growth rate during forecast period. Large Enterprises are anticipated to witness steady growth over the forecast period.
Based on geography, the market is segmented into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America dominated the market in 2018 and is anticipated to be the largest market throughout the forecast period owing to the presence of global social media players across the region. Asia Pacific is anticipated to be the fastest growing market owing to increased demand fueled by exponential increase in social media platform users.
Major players operating in the global AI in Social Media market include Google LLC, Microsoft Corporation, Facebook, Inc., Amazon Web Services, Inc., IBM Corporation, Adobe Systems Incorporated, Salesforce.com Inc., Baidu Inc., Snap Inc., Clarabridge Inc., HootSuite Media Inc., Meltwater News US Inc., Crimson Hexagon Inc., and Sprout Social Inc.