What is Bounce Rate and How Can We Reduce it?
Have you ever entered a shop, turned around and left? Maybe you did not like the look and feel of the shop or realized that the shop is not selling the kind of goods that you needed. Anyway, you took a look and got off shift. The same thing happens when people visit your website and it’s not a good thing. Something which has disabled your visitors occurred a high bounce rate. They click on your website and they see something else which they don’t want to see. Fortunately, there are different ways to reduce the bounce rate and you can persuade your visitors to stay on your website.
Understanding the Bounce Rate?Bounce rate refers to the total number of website visitors who just leave the website by seeing one page and don’t interact with the other pages of the website. They don’t click the internal links or engage with the CTA’s (Call to action).
Suppose your website is like a home on the web. And you don’t want to welcome the visitors into the front door of the home and then turn around and leave. Instead, you want to make them feel good and welcome into your home.
When you are not physically present on the website then you have to use some strategies other than your wit and charm to convince the people to stick around on your website. Because when people get a bounce from your website then they don’t get the full virtual real estate experience of the website.
What is Bounce RateHow to calculate the Bounce Rate?Bounce rate calculation is a very simple calculation. It is the percentage of website session that includes the one page on the website.
The Audience Summary report in Google Analytics shows your bounce rate. The higher the bounce rate, the number of people leaves your site without interacting and visiting more than one page.
Google Analytics calculates the bounce rate by dividing the number of sessions that contain a single page by the total number of sessions and multiply that by 100.
If 10,000 people visit your website and only 5,000 of them visit just one page, then your bounce rate will be 50%. They are 5,000 divided by 10,000 multiplied by 100.
Why is Your Bounce Rate So High?There could be several reasons for having a high bounce rate.
- People usually don’t get the full virtual experience of your website.
- You fail to get the email address and phone number of visitors who visit your website.
- Might be the content doesn’t engage your readers enough.
- A user found on the first page what he was looking for (that’s why the main pages are so important and useful)
- Maybe you have some affiliate pages that send people to the affiliate.
- Slow Load time of the pages
- Inaccurate results of wrong title/meta description
- Poor quality or irrelevant content
Many people get confused between the bounce rate and exit rate. They both are different metrics.
The exit rate tells you how many people viewed your page in the last session. Suppose visitor visits your site, he or she might have gone to the home page, about us page and contact us page and exit your website.
Then the Contact us page would be figured into the exit rate.
Because this is the only page where a visitor eventually exited your website.
Whereas the bounce rate tells you about those visitors who exit your website on a single page in the session.
How to Reduce Bounce rate of E-commerce and another websiteMake your blog or website content more readable and accessibleWhenever you write the article your content should be more readable and accessible to your readers. Many of the customers don’t like to work hard to consume your content.
The font size and line-height of the content should be proper. If the font size and line-height are not good of the content then for the readers it is hard to understand your content and then they would not like to read your content and also would not like to stay on your website.
In the above example which one is easy to understand? I think the second one is easier to understand right?
Because in the second one font size is larger than the first one and also the line height is wider. So it would be more readable for the readers.
So, they also would like to read this kind of article which would not be hard for them.
Insert helpful Internal LinksInternal linking is a great strategy to reduce bounce rate and also for SEO purposes.
Use internal links strategically instead of linking to all the other words on your page. Before inserting the link, ask yourself if clicking on it helps the reader in a special way.
Consider also an investment with internal links.
They are perfect for ending content because the reader has completed the existing page. You want them to click on another part of your website now so they do not jump right away.
The type of page is also essential. When designing a landing page, your conversion rate may be affected by internal links other than your CTA.
In this case, you must remove all additional internal links to focus the player on the desired action.
Open Outbound Links in New TabMost websites use external links in their content. They refer to resources when, for example, you quote facts in an article.
If your blog has a high bounce rate, you can add HTML tags to your external links to open them in a new tab.
Simply add target=" _blank" to the link. The link might look like this:
Whenever the user clicks on this link, the link will open in a new tab. Why is it necessary? Because it leaves your website open in a separate tab. It will not close automatically.
So, the bounce rate will not increase due to this.
Perform a content reviewWhen did you last see the content of your blog? When it’s been a while, it may be time to do a content review.
In that case, classify old blog posts, delete what’s not working for your business, and update old articles to update and make them more relevant.
Your content marketing strategy should be part of your strategy to update your content over time.
it takes less than three minutes to impress your audience on a permanent basis and to see if it bounces off the page or has more to do with your website.
If you are surfing your website for three minutes and are not looking for content that gives you value and information, it does not make sense to stay.
When we conduct content reviews, we wonder if the article adds value to our overall business strategy.
In that case, we’ll save and edit it to make sure it contains the latest information. If the article no longer applies to current business practices or is no longer useful, it will be discarded.
Increase the speed of the siteIt is important to put the users first. To do so, you need to give them a perfect user experience, including avoiding delays on the site.
According to Google research, 53% of cell phone users leave a page that takes more than three seconds to load.
The bounce rate definitely increases and the conversions decrease if your website takes too long to start.
People have shorter periods of attention, especially on mobile devices where information should be easily accessible.
Therefore, if the speed of your website is slow, you must take steps to ensure that the website loads faster.
Compress the images on your web pages so they do not take up unnecessary space. Remove unnecessary add-ons and add-ons that you do not use.
Use a Content Distribution Network (CDN) that provides content to users based on their geographic location so that they are not delayed even when multiple users request access.
Show social proofsIf people leave your site, it may be because they have not proven their credibility. A great way to gain the trust of your visitors is to publish social evidence on your website.
Social proof includes customer references, customer reviews, referrals, and more.
Social evidence on your site can enhance the credibility of your brand and convince users that it is a business that they can trust and invest in.
Without proof of reliability, few customers are bothered by the purchase of their products and services.
Reducing Bounce Rate with the piece of code:you can also see the improvement in bounce rate if you use this piece of code in your blog header. it can help you to reduce the bounce rate of your blog. This code is really effective for reducing bounce rate.
setTimeout(function(){
setInterval(function(){ gtag(‘event’, ‘Open’, {‘event_category’: ‘TimeOnPage’}); }, 10000);
setInterval(function(){ if(!document.hidden) gtag(‘event’, ‘Visible’, {‘event_category’: ‘TimeOnPage’}); }, 10000);
}, 60000);
ConclusionI hope you have understood the concept of bounce rate and how we can reduce the bounce rate. If still, you have any doubt then you can comment on the below section.
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