What is Account based marketing

Account Based Marketing (ABM) and its various strategies have been designed for B2B companies to get in business with huge dream companies. It takes a certain amount of budget, time and effort from all the levels of your business. One of the notable features of Account Based Marketing is, every time from your organisation will need to onboard, and help concentrate their efforts towards the few key accounts you want to work with.

Every small and mid-size company has a list of companies they want to work with. Some dream of working with Nike, while some with Procter and Gamble. One of the many things common with these mega-companies is they have a complicated hierarchy and multiple decision-makers. To work with them, it would take the life out of a newly founded small or mid-size company. How can one even begin to get into business with any Mega-Company?

In this article we will learn everything there is to know about Account based marketing. In detail, you will see how your business can start with Account based marketing When you need to start implementing ABM Strategies, How companies like Intandemly is making it possible for small and midsize companies to implement strategies.

You will also learn how accounts are selected and how your business can start getting leads from your dream companies.

combines the efforts of your sales and marketing team to work together by going after a few select accounts. Unlike regular marketing, its requires the teams of your organisation to focus on individual accounts, rather than industry-wide. This strategy aims to establish a connection with the target accounts and generate a lead while creating a meaningful connection.

This strategy works perfectly for approaching large companies with multiple decision-makers. Allowing you to create a long term relationship even if the person in contact is relocated.

3 When Should I use?

Account Based Marketing is highly suitable for B2B companies who are aiming to work with high-end clients. The entire process of closing a deal can easily take weeks, months or in some case, a year or more.

The underlying principle dictates a lot of waiting and budget expense, making it a suitable strategy for Large-Size B2B companies. However, thanks to advancements made in technology, and the rise of cloud-based applications, Account Based Marketing is becoming affordable for most mid and small size companies of all industries.

Some companies like Intandemly offers tools and platform for Small and Midsize companies, perfectly capable of executing account based marketing strategies and principles by a small team of 1-4 users.