Best Member Retention Strategies for Martial Arts Schools

If your recently opened martial arts studio is growing rapidly, you may be thinking for expansion. But, do you know acquiring new candidates is 5 times more expensive than retaining your existing students. According to industry experts, existing customers can be considered the best referral source of gaining new members with no additional bucks for advertising. Yes, you read that right!

Also, it’s not easy to win previous candidates back particularly when they are not satisfied with your offerings. Now, what would you like to do? Here's what to do. Keep reading the article which provides insights into some helpful retention strategies you can reap benefits from.

Pay Close Attention to Candidate Behavior:

With a better understanding of customers, you can nurture the customer-base of your school. It also creates the base of successful future marketing. Focus on engaging your candidates through friendly policies, feasible fee structure, a great environment, fundamental amenities, rewards, appreciation emails, educational communication, encouragement, and other tactics that improve their social values. This would provide you a close look at their activities, behavior, and mindset so you can deal with them for that reason.

Reward Your Students For Every Small Achievement:

Everybody wants to be known for their achievements as it gives them strong motivation and also the source of success. Whether children or adults, they all need it for better performance. When you start rewarding your students for their achievement, it sets a healthy competition and incentivizes candidates to attend their classes without a gap. For example, introduce a reward policy for every small and big achievement of martial arts so your students can enjoy every session to the fullest. The strategy would then offer you the power of ‘word of mouth’ advertising for a recommendation. Like belt achievement, consider a competition for seasonal attendance.

Use Martial Arts School Management Software:

Do you know you can manage a lot of manual works with martial arts school management software? Yes. A large number of martial arts studio owners have accepted this technical transformation. With martial arts studio software like OnMat, you can save time, increase productivity, reduced execution cost, modernize the business process, and much more. It lets you run your school hassle-free. You can easily manage membership of your candidates, skills and belts, payments, student attendance, campaigns, social media operations, right from a handy technological device like your phone. With JIBASoft, you can get an advanced martial arts studio software at a reasonable cost.

Give Your Existing Candidates Fee Compensation For Each Referral:

You don’t need to invest or diversify your marketing efforts, especially when you are low on finances. All you have to do is to upgrade your membership models with lucrative offers. You can get leads from your candidates. Introduce your existing candidates with lucrative offers that would give them a fixed discount on the fee for every new student who registers with you. Provide them a referral code which they can apply while paying your tuition fee. Make sure that you remain loyal to your offer and give them an exact rebate.

A better understanding of these strategies will broaden your reach with no additional cost of promotion. Follow them and see the change for yourself!