Why are printed gazebos still a relevant marketing tool?

With new digital marketing agencies popping up every other day, people often ask me if printed marquees still hold their marketing impetus in today’s day and age.

My answer to all of them is a big YES!

Envision marquees to be like blank canvases wherein you can portray your own decorations, themes, colour combinations and elements to create the perfect picture of your brand.

Long gone are the days where marquees were bland, oblong and run out of the mill structures encasing metal rods with canvases. In this day and age where marketers are looking for different avenue every single day, here are a few reasons why you should incorporate custom printed gazebos as a part of your marketing and advertising campaign:

1. Customed to your colours: We at Extreme Marquees take great care and effort to ensure that your printed gazebo is tailored precisely to your business brand. We go to great lengths to ensure the colour shades in your logo, taglines (their fonts, word art, etc.) are printed correctly so that your brand does not look like someone else’s. On top of it, you can use your printed marquee to showcase your range of products or services in an eye-catching manner.

2. Creates Unique setting: Using a marquee helps you avoid the constraints you would have otherwise faced at a particular venue. Marquees allow you to hold you’re corporate event in an outdoor area which may be the front lawn of your office or some corporate park nearby where you can be in your zone than most places. Also, in lesser-known spaces like trade fairs or expos, it allows you to construct your own personal and portable office or shop in minutes, creating an intimate space that is uniquely yours.

3. Not a onetime affair: I’ve labelled custom marquees to be blank canvases primarily due to their versatility. Apart from imparting you USP’s at outdoor events, printed gazebos can be placed inside the atrium of your corporate office. It can be used as an exhibit for your products or a seating area for clients. After all, there is never such a thing as too much branding.

How to leverage most of a printed marquee?

Here a few occasions that you can make use of printed marquee to bolster your brand image:

1. Standout at a trade expo: Trade fairs or exhibitions presented an excellent opportunity for you to present your brand to the world. Generally, the organisers provide you with empty booth or spaces where you are free to shape and customise in order to present your business proposition uniquely.

The idea is to garner as much attention as possible. So why spent a lot of money frivolously working on the space when instead you can achieve all that with a printed gazebo.

Apart from acting as brands’ representative at the fair, it also imparts visual appeal to your space. You can also partition your marquee into several sections like sales, display, count etc. to enhanced efficiency. The possibilities are endless.

2. Camp out for your favourite team: Sports as a platform brings everyone together and thus presents you with a very unique branding opportunity. Your pop-up marquee gains a lot of exposure at sports affairs apart from that which comes with the sponsor tag.

You can mount your marquee inside or outside the stadium, according to the permissions granted. In case you miss out on premier sports events due to a variety of reasons, you can lend your printed marquee to local organisations voluntarily to catch the eye of your potential clients.

3. Sponsor a local event: This is perhaps the best branding tactic at a grassroots level. This helps you connect with people in the local community, creating a ‘word of mouth’ which is perhaps the effective marketing leeway that one can possess. They can also provide you with referrals for local events which in turn provide a lot of promise.

One thing that you need to wear off is to not go overboard with this tactic. Keep your sponsorship limited to events that only your target audience attend. For example, if you are targeting a younger demographic, think of sponsoring events like players meet and greet or rock concerts: the more relevant the event, the more the conversion and ROI on your sponsorship.

Despite social media taking the world by storm, they lack severely on one aspect, and that is the ‘feel-good factor’. Traditional marketing ploys like marquees and especially custom printed marquees go a long way in establishing that. They account for higher ROI and better conversion than any of digital marketing strategies even in this day and age.

In case you are interested in getting customised printed marquees, we can help you. We at Extreme Marquees strive to offer top-notch custom printing to personalise your marquees.

All you need to do is select your marquee style & size and provide us with the design to be printed on your marquee. And in case your requirements do not match the already laid out ones, we’ll get is custom made especially for you. Reach us at 1300 850 832 to get a quote or any enquiries.