Rules for building exhibition stand designs that work

At an exhibition show, when so many other exhibition stands exist, making sure your stand design has a presence requires you to pay attention. It is your responsibility, to give your prospects a reason to visit your exhibition stand. Whether you plan for an interactive activity, display signage for giveaways, or host product demonstration sessions, you need to design exhibition stand in such a way that it can convey to your attendees why visiting your stand is a must, while they are at the event. So, here are some rules we at Expo Exhibition Stands recommend you follow to help develop your stand design ideas.

Lighting matters!

Lighting is an important element in exhibition stands design that helps in differentiating your brand from other exhibitors. The right lighting brings visitors in and helps in creating a friendly atmosphere. Also, ensure that there is enough light for your prospects to comprehend your products and services and get in touch with you. Backdrops that are litare especially helpful to emphasise your brand message. You can try the different lighting options and colours to highlight and pop out different areas in your exhibition stand rental.

Incorporate your floor space

The floor is how your visitors will navigate your trade show booth design. The use of different colours or materials usually navigates the visitor unconsciously over the stand and directs them to the important exhibits. But not only is the colours are important, but above all, the quality must be right. So ensure that the flooring remains clean.

Decorate your walls correctly

The orientation of your corporate branding is equally important. Fabric prints, it is also possible to use plastic-coated system walls and self-adhesive removable foils tofabric prints are more mobile to use, since they only have to be rolled up during dismantling and can be easily transported by car. The design of the walls must in any case be adapted to the exhibits and zone or frame the exhibition stand. In the catering or lounge area, on the other hand, less emphasis is placed on detailed information than on the visual underlining of the brand image.

Don’t clutter your tagline

There various visuals from several other creative stand designs,which a visitor is subjected to at the trade fair.This often distracts him from the desired reception of the fair message. It is all the more important to reduce the advertising message, the slogan, or the logo presentation to the point. Also recommended is to focus on the essentials. The uniqueness of the product, you want to present has to be worked out and packed into a message. The more concise the message is, the more it impresses on the target person and encourages him to study it.

Use animations

Movements ensure attention. The eye of the visitor responds to movement, which is attention grabbing. This phenomenon can be used especially at trade shows for your own benefit. Running videos on monitors or screens set animate various visuals to the visitor with your messages. It is best to contact an experienced booth construction company such as Expo Exhibition Stands and ask for assistance to incorporate it in your exhibition stand designs.

Choose the right colour

Expo Exhibition Stands experts recommend the use of a maximum of four colour components at the stand, in order to leave a serious and professional impression on the visitors. Dark blue, green or grey and black are suitable as basic colours. Red, on the other hand, has proven itself as a signal colour and ensures high attention values. The same applies to the colour yellow, which has proven itself in emergency vehicles, automobile clubs or towing vehicles.

A well-designed exhibition stand will definitely make an impact on your prospects. While working on your stand design, we make sure that every aspect of your stand works together to meet your exhibition objectives. From promotional stuff to the booth signage, everything should leave a memorable and lasting impression on your booth attendees. We ensure that for all our bespoke exhibition stands.