Ways to Boost the Conversion Rate of Your Website

Have you noticed that more than 80% of consumers research a business on the Internet before purchasing their products or services? This means that the only way to enhance the number of leads you receive is to have a dominating online presence for your business. An important part of establishing this presence is building an informative and functional website.

The primary goal you should have with your business website is driving traffic to it. With more traffic coming to your website, it will be easier to increase revenue. If you are looking for ways to improve the conversion rate of your website, the following tips might help.

Have a simple website layout

There are business owners who end up making their websites extremely complicated. Whilst having modern website design elements is a good idea, it can quickly lead to confusion if you use too much of it. You need to concentrate on making your website design simple, yet engaging.

Instead of handling the process of website design on your own, you can hire the services of an SEO company specialising in website design and development. A professional website designer will be able to offer the guidance that you need to select the best look for your website. They will also ensure that the website is secure and functional.

Calls to action and contact forms

Getting information from your visitors regarding your website is a vital component of a successful digital marketing strategy. You need to make it easy for your visitors to give their contact information. For this reason, you need to routinely carry out audits to see if the contact forms need any changes or updates.

Also, you need to take a look at the content of your website and make sure that the calls to action are effective. You can include a call to action on every page of your website to give your potential customers an idea of what action you expect them to take after coming to your website. However, it might take a few tries and also A/B testing to find out the type of call to action that appeals to your target audience. When it comes to crafting calls to action, you can seek help from an experienced content marketing professional.

Make use of testimonials

If you are a new brand and trying to make it big, you need to reserve some space in your website design for testimonials. Visitors love to go through reviews from people who have actually used the product or availed the service that you are offering. If the testimonials are positive, it will be easier for you to convert the website visitors to actual customers. Also, reviews help to build credibility for your brand in the eyes of your potential consumers.

Provide social proof of your business

As already mentioned, testimonials are something that most customers will look at when they are trying to vet a business. Another thing that they look at is social proof of the brand or business. It is no secret that we are living in the age where social media rules, and therefore, it is important that you mention your social media accounts in your website. This will make them believe you even more and trust the products or services that you are providing. A good social presence would mean that your brand is popular and this will drive more and more visitors to become your customer. Also, do not forget to offer excellent customer service if you truly want to build a strong customer base for your products or services.

So, these are a few ways by which you can improve the conversion rate of your business website. However, if you require a personalised plan of action tailored to your specific business goals, you can reach out to any reputed SEO services company. The professionals will audit your website, find out the strengths and weaknesses, and accordingly, give you a plan of action.

Nhance Digital is a premier SEO services company in the UK. They provide personalised solutions to help small to large businesses rank well in the SERPs and enhance their website conversion rate.