Understanding PPC Management for Home Services

Author: Whiteshark Media

In today’s marketplace, in order to keep your business not only thriving but actually open, you need to be competitive. You must attract new customers, consistently. This is particularly true for those in the home services industry.

First, what are "Home Services?"

Home services describes a company in any industry that helps homeowners with tasks and chores around their home. Just a few examples of what is considered home services include:

Home cleaning

Handyman service

Furniture building

Plumbing

Electrical

Painting

Roofing repair

Moving services

Window treatments

Home improvement projects

Lawn care

This is only the beginning! If a company offers a service that helps a homeowner take better care of their house, fix something that is broken, or complete a project, it is probably included in the home services industry.

Why do I need new customers?

Many companies that handle home services provide jobs that people simply don’t need very often. A homeowner needs a new roof every 20 years, and a repair every once in a while in between if a major storm hits. You certainly can’t just sit around and wait for the same clients to call you back in a few years! The same goes for plumbing, moving services, electrical work, and more. The question becomes- how do you attract all these new customers that you need?

PPC solutions for home services

The answer is pay-per-click, or PPC. This is a model of internet marketing in which a company like yours pays a fee each time one of their online ads is clicked. At its very core, it's a way of buying visits to your site, rather than attempting to "earn" those visits through other means of marketing or word-of-mouth. Search engine advertising is one of the most popular forms of PPC, which describes placing an ad on the Google or Bing page after someone searches for a specific keyword or phrase.

Who will handle PPC for me?

Don’t worry, you don’t need to figure out and do PPC all on your own. Just like you’re an expert painter or furniture builder, someone else is an expert at PPC management for home services. Take the time today to reach out to an agency and tell them a little more about yourself, your company, and what you would like to accomplish through PPC. They’ll take it from there and provide you with amazing results!

The internet has made it easy for potential customers to find you. You won’t believe how many new customers you get when you put a great PPC effort into effect. Get ready to be very busy!

Based in Nicaragua with offices in the United States, White Shark Media is a global agency specializing in PPC solutions. Our mission is to identify opportunities and grow businesses for every user and partner through know-how, unique tools, and quality client relationships. We are fully accountable to all our partners each month through Keyword-Level Call Tracking, Google Analytics, and Proprietary Reporting Software. Whether you are looking for the right White Label PPC Solutions or in need to improve your Return-on-Ad-Spend, you can rely on us to reach the final business goal. Visit https://www.whitesharkmedia.com/ or call 1-786-728-9231 for assistance!