How to boost traffic/leads to your cleaning business?

Of course, a digital marketing plan for a cleaning business is crucial to your success, but you shouldn’t neglect offline marketing strategies either. One method that can work well to promote your cleaning business is trade shows.

This isn’t always the most cost-effective method, but it can get new people interested in your cleaning business. If you decide to set up a booth at a trade show, you need to have a means of drawing attention to your cleaning business.

A great way to do this is to put on cleaning demonstrations. For example, you might offer a carpet cleaning service and you could get wine stains out of a carpet sample.

Maybe you clean flooring in commercial buildings and you could take a soiled piece of flooring and demonstrate how clean you can get it. Ideally, you want your demonstration to be something that can create dramatic before and after visuals.

If you go the trade show route, make sure you connect with people online as well while you are there. A great option is to give away some kind of free lead magnet or offer in exchange for your booth visitor’s names and emails.

You might not get a cleaning client at the trade show, but if you have the means to follow up down the road, like with email marketing, you can earn their business later.

Finding new customers to your cleaning business is as important as keeping the existing ones happy with high-quality services.

Online Marketing (SEO) can help improve the visibility and reach of your local cleaning business, getting more traffic, leads and conversion for you. It’s simple actually.

When you are running a local business that has no online presence whatsoever, you can expect only local customers in your area to find and reach you. As for traditional marketing, you have limited options like newspaper ads, pamphlets, word of mouth, etc.

As the competition increases, traditional marketing for local businesses is no longer effective, which is why you need to take your business online. Being online can give your cleaning business the much-needed exposure, making more people find and reach you when needed.

It all starts with creating a basic website, providing information about the business, contact details, services info and the ability to make a booking online. That’s it. You have done your job. You have created an online presence for your cleaning business, which now makes it easier for people to find you.

Want more?

Well, the next step to making your business famous online is promoting it in the online space. SEO (Search Engine Optimization), paid advertising, social media, etc. are some of the ways to do that.

Once you have created and launched your cleaning business website, next you need to find and tell potential users about your site so that they can easily find everything they are looking for.

Google can help you with this. If you can manage to get your website ranked on the first page of Google for target keywords and phrases like "cleaning company in Sydney", "best commercial cleaners", etc., you are all set to receive huge traffic and new leads.

So, how to do that?

SEO is the key.

This involves optimizing your website for search engines and target users, creating social media profiles for your business, optimizing and answering to client reviews online, asking for customers’ feedback and referrals, adding business listings to Google and other directories, and more.

Confused? A professional cleaning business SEO agency can help.