Top uses for chatbots in marketing and sales!

The use of Marketing Chatbot in an Inbound Marketing strategy is varied and interesting. This type of technology has the advantage of expanding the brand, thanks to the comprehensive improvement in the user experience, as demonstrated by the following 9 examples.

1. Customer support 24 hours a day

When all human staff is out of the office, or there is simply no one on hand, the smart chat will always give your clients the answers they need no matter what the time. This attention is extremely important for your Inbound Marketing strategy to be developed successfully since it naturally generates trust among your audience.

2. Communicate exclusive offers

The Sales department will find this feature very attractive. It is about communicating to the client some type of promotion through the chat window, to direct him to a landing page with more information. Additionally, you will be presented with a second and third option if you do not respond favorably to the first.

3. Help by providing product ideas

It is important for a user to feel pampered. Therefore, smart digital assistants during your visit to an eCommerce will work excellently. Thanks to the data obtained through the user's purchase history and the analysis of their general behavior on the page, it will be possible to make personalized recommendations that help them explore the content and acquire just what they need.

5. Send notifications

Through social networks, it is possible to send notifications to users in a short and precise way. A smart Marketing chatbot in your sales plan can save you from sending many emails and other types of text messages. Therefore, this technique must be considered to keep your audience informed without interrupting their experience in any way.

6. Strengthen your presence on social networks

For any brand currently, promotion through pages such as Facebook, for example, is important. Therefore, implementing a Marketing Chatbots strategy on your official page will maintain the interest of the public and transmit the idea of modernity for new users.

7. Help prospects get around properly through the sales funnel

Thanks to the data analysis carried out by these intelligent systems, it is possible to customize the user experience to the maximum. In turn, this will be important in order to provide you with recommendations that help you to navigate properly through the sales funnel, thanks to the wise decisions you will make based on such information. Also, automatic chats help to capture a greater number of leads in your marketing strategy.

8. Useful for reaching a wider audience

The fact that smart chatbots are in fashion on social media is enough reason for them to help you conquer all kinds of audiences. The exhibition they provide is impressive. Therefore, it is necessary to take advantage of its multiple advantages to generate attention and maintain it for a long time.

9. Analyze and process data from your customers

These programs based on Artificial Intelligence can collect valuable data thanks to the automatic process they perform. Each question they ask, for example, is useful to learn more about the customer and transform those segments of information into strategies for future campaigns.

Using Marketing Chatbots in your Inbound Marketing campaign allows you to expand the presence of your brand from different angles. Consider implementing this technology today, if you have not already done so so that you can see positive results in a very short time.