An Insight into the Types of Criminal & Law Marketing

Author: Umair Ahmad

Criminal Minds, one of the most popular CBS series comes to the mind when we name behavioural analysis. What exactly is behavioural analysis?

Behavioural analysis is the analysis of human behaviour due to psychological, genetic or environmental causes. Deciphering human behaviour is not an easy task. We can not judge someone by their actions or how they behave without considering their viewpoints on the situation. Therefore, analyzing human or criminal behaviour is difficult and not always accurate.

Law enforcement officers do not have the luxury to spend extensive time with the suspects to analyze their behaviour and motives for committing a crime. Hence, the FBI has set up a team of professional analyst who has the research capacity to detect special criminal patterns to find the real criminals. Criminal Minds was another show highlight this activity with a keen team of BAU analysts.

In real-time, it is nearly impossible to detect every criminal with BAU assistance hence law firms make decisive statements based on the case facts. Law firms provide legal assistance to all citizens to fight for unwanted crimes and criminals without fearing for loss. There are many sorts of criminal laws followed by these laws firms but the most common ones are listed below:

  1. Personal Crimes
  2. Property Crimes
  3. Inchoate Crimes
  4. Financial Crimes

Personal Crimes:

It covers all sorts of crimes that target physical harm to the other person. It may result in violence or death. The defendant may be charged guilty for committing these crimes and his punishment is decided by the lawmakers according to the case.

This is the most common crime, requiring top lawyer services from any law firm. However, only those firms can be approached primarily that have some digital presence along with a solid track record. Therefore, law firm digital marketing services are required to gain leads.

Property Crimes:

What is next for a law firm? Another common crime act requiring high-end legal services for the elites to win their properties back. Property crimes generally refer to all those criminal acts that are targeted on other person’s property illegally, including theft, burglary, robbery, and shoplifting. These crimes can end up in violence as well that may fall under personal crime act as well. Thus a good lawyer with a winning history can be recruited for this job from the leading law firm.

However, not all are aware of these top lawyers and law firms that are not digitally marketed. Digital marketing for such scenarios is required to give a satisfaction call to the client. If a law firm cannot market its services personally they can end up hiring a digital marketing agency for its law firm to manage its marketing.

Inchoate Crimes:

Some people are good at conspiracy planning. They plan criminal strategies to act or influence others while hurting them physically or in monetary terms. Such acts if left incomplete is referred to as inchoate crimes. This does not involve a simple planning only but also a substantial step by the defendant towards the other party with a potential cause of harm. These intriguing acts are quite common in the business world and investors need to be aware of such crimes with a good legal consultancy by their side.

Financial Crimes:

The most common among all countries is the financial crime committed by almost every top politician or the richest businessman. It involves money laundering, fraud, tax evasion, and blackmailing. These financial crimes are committed for the monetary motive, however, they might involve committing physical crimes as well. For instance, money laundering if caught by the police or law enforcement officers can result in the ultimate death of the person carrying the money to cover tracks of the team leader. Therefore, involving two or more crimes at a time.

Such criminal activities fall under different laws and are observed accordingly. Law enforcers are responsible for analyzing the case facts, suspect’s motives and announcing the final punishment for the criminals. Thus requiring a good team of lawyers by top law firms.

Hence, the above mentioned criminal acts are analyzed based on facts and case details where behavioural analysis may play a vital role in identifying the prime suspect. Criminal Minds was one of those shows using behavioural tactics to uncover the deadliest criminals committing physical crimes mostly. The FBI BAU became popular because of the show, as it was shown on all digital platforms, similarly, if any law enforcement agency wants to market its presence then digital media is the primary tool to utilize. It not only results in popularity but also promises great profitable results in the long run.

Law firms can market their name via digital ads and make a list of potential leads requiring legal assistance on an urgent basis. They can work on their case and can then propose an ideal package to them which will help to cover all digital media other expenses.