Social Media Innovation
Now is the time to innovate, not stick your head in the sand and wait for the storm to pass by.
That is the theme of my article on social media innovation in this quarter’s edition of Sohba Digital marketing agency
The takeaway thought from the article was that whilst budgets are being cut left, right and centre, that doesn’t mean that you should just bide your time and wait for the sales services to look a little rosier before you start being creative again.
In fact, if you do that it will probably be too late. At least one of your competitors would have had the gumption to use this difficult time wisely by experimenting. As soon as the market picks up they will be able to break into a full stride whilst you’re still crouching to tie your laces.
You may be thinking that you can’t afford to experiment when your budgets are so low, but who said anything about spending big? You don’t even have to take big risks. You just need to do something different.
For instance, look at where you spend you budgets right now. Like the majority of marketers you’ve probably had to reduce budgets over this past year. What did you cut? It might be worth having a look again. It’s very easy to keep doing the same old things, but as the saying goes you can’t really expect a different outcome if you keep putting the same stuff in.
As noted in the article, you can do something very different for your company – and at little expense – if you can get involved in social media. It’s a wild frontier land at the moment, where the rules are fluid and the pitfalls and rewards are as diverse as the possibilities.
In essence, it’s an opportunity. You can shape, innovate or change. You can influence your company’s reputation, your can engage with a new breed of customer and you can discover incredible new ways to do business.
And you can do that only spending $50.
SEO ( Search Engine Optimization)SEO (search engine optimization) is the process of affecting the visibility of a website or a web page in a search engine’s natural or organic search results. SEO help to make sure that a site is reachable by a search engine. "Search engines are programs that search documents for specified keywords and return a list of documents where the keyboards are found.
To understand the goal of SEO, consider our internet browse habits. When we want to get some information we make use of search engines because t is the easiest way to get the information. As general the websites that appear on the top in the results get more users when compare to the other sites. So the goal of SEO is to get the position one by optimizing the website.
SEO is important because SEO is not only about search engines but good SEO practices improves the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization.
To improve the PageRank of the website, the inbound links to the website must be controlled.
SEO stands for " Search Engine Optimization."SEO is defined as " The process for the enhancement of the quality and quantity of the website traffic by increasing the visibility of the website or web page to user of a web search engine."
It makes a website more qualitative and quantitative to the visitor users and to enhance the surveys for the website.
Marketing is rather a platform where the enhancement of the different products is done to improve their traffic. But if we talk about the SEO Marketing than it clearly means that it is the enhancement of the website traffic rather people are visiting it or not. If that than what strategies we have to follow so that more people visit the website.
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