Top Reasons to Use Baidu SEM Techniques to Promote Your Brand

Baidu SEM or Pay per Click is an integral part of search engine marketing tactics that helps businesses gain online visibility through effective advertising campaigns. It is an effective method to connect with potential customers and gain a foothold in the ever-evolving Chinese market space. Some of the most important reasons entrepreneurs need to jump onto the Baidu bandwagon are explained in the article below.

Being one of the most popular search engines in China with over a billion users, Baidu has also grown into the most effective social media marketing platform in the country. Though Baidu SEM and SEO are two sides of the same coin, it is quite different from one another and it needs to be utilized accordingly in different marketing scenarios.

Baidu SEM or Pay per Click utilizes paid ads to gain brand recognition and online visibility. It is also known as Phoenix Nest and it has some similarity to Google Adwords, though it is not entirely the same. It has a similar account interface where you need to bid on keywords, write an ad copy, and use Pay per click option, which is quite similar to Google Adwords. However, for paid search ads on Baidu, there are a few more requisites, which make it dissimilar to Google Adwords. It is essential to be fluent in the Chinese language to choose the right keyword and content. It is also important to have an Internet Content Provider License or an ICP license issued by the government of China to open an account on Baidu.

Baidu SEM to Promote your Online Business

One of the many reasons both domestic and oversea entrepreneurs use Baidu SEM or Pay per Click advertising is that it is the most effective and quickest way to promote your brand and reach out to the target audience within a short span of time. It is easy to create keyword related ads which have the potential to attract prospective Chinese customers. When a prospective customer searches for any specific product on Baidu, it will display products and website banners on the search pages. Entrepreneurs can also utilize customizable features for the ads to appear in a specific location or time.

Some of the most prominent SEM practices on Baidu include Baidu Tuiguang, Baidu Pay for Placement, Pro Theme, and Baidu TV. While Baidu Tuiguang is quite similar to Google Adwords where you bid on specific keywords, Baidu Pay for Placement is quite different. Pay for Placement or P4P allows you to reach out to potential customers when they search for products. It allows you to purchase specific places on result pages to stand apart from the crowd of competitors. Baidu Pro Theme can be utilized to target specific kinds of customers by displaying ads on search engine tools. Baidu TV allows users to display video advertisements to promote their brand.

Advertising products and services in China is no mean feat for foreign entrepreneurs. It is important to understand how to leverage Baidu tools to expand your online business in China.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.