Why Submit Your Business To A Directory in 2020?

There are many reasons to submit your business to a good quality local business directory. Lots of businesses miss out on this easy way to get more customers and to boost the profile of their business in Google and Bing. Let’s take a look at some of the reasons that you should submit to a quality directory if you need to attract more customers to your website.

If your business is not ranking high on Google and you can’t afford to pay for SEO services you might think that the only way that you can get your website in front of people is via social media channels or Pay Per Click Google Ads. But if you choose the right directories, you can actually sometimes feature on the first page of Google and Bing if the directory is strong enough. By strong I mean it is not spammy, is human edited (i.e. the listings are screened) and the directory webmaster cares about best practice SEO.

You actually need listings in local directories in order to rank locally on Google Maps. It is a well known type of activity to list your business on relevant directories. These ctations provide signals to the search engines that you are a local business and that helps you with ranking on Google Maps. As you may well know, if you are found on Google Maps you are higher up the search result page with more chance to get clicked. Citations are consider to be a reference to your business name, address and phone number – otherwise known as the acronym NAP. Your NAP is very important in ranking on Google Maps and NAP needs to be consistent throughout the web.

If the directory is strong enough, users looking for services and products may well use it to search for local businesses. So you might get traffic actually flowing from the directory to your website. You can check this in Google Analytics referral traffic. The directory should also offer visitors the chance to directly contact a business through the portal making it easier for businesses to see where they are getting enquiries from.

If the directory provides a Dofollow type link (which not all directories do) then you will get some SEO juice flowing down to your website as a backlinks. Backlinks are important and especially ones which are Dofollow. Make sure and ask a directory which type of link they offer if you need help ranking. A mix of dofollow and nofollow links are important in order to have a natural looking backlink profile. But it is the Dofollow links which pass on the most benefit for ranking purposes. These contribute to what is knopwn as PageRank. According to Wikipedia, PageRank (PR) is an algorithm used by Google Search to rank web pages in their search results.

So it is really helpful to submit a business listing but only to the right type of quality directory. Why not submit your business to this one? By doing so you will be enhancing your business online.