Mapping Digital Workplace Insights to Business Growth

Author: Saketa Sharepoint
Going all-digital has become the need of the hour for most enterprises and organizations today. While there might not be any specific criteria and measurements to determine the extent of digital transformation that the organization might have gone through or the extent expected to be what it is expected by the stakeholders, there definitely needs to be a way to determine if they are following the right route. While the higher executives and the investors need a clear picture of what inputs they are giving and the expected outputs out of them, there needs to be a way to map those digital workplace insights to know if the results regarding the business growth resonate with their vision of implementing these digital transformations. There might not be any definitive measuring scale to see how digital they have become but that does not in any way stop their investment, either monetarily or by investing in the workforce to define new opportunities. Investments might be in the form that can be easily figured out or maybe in the form of indirect efforts such as IT modernization, business processes automation, setting up digital workplace, Business Intelligence, or analysis of the current trends followed by the businesses and consumers worldwide. It doesn’t matter if a business shows it or not, but it’s a universal truth that each one of them is in the market to earn, grow, and multiply. Therefore, it’s quite expected from the investors to hope for the best use of their money while getting onboarded. If the investment will be able to drive up customer and shareholder value in the market and survive all the existing as well as the new competitors that might be born with a digital edge, then the purpose of the business is served.Business Value of Modernization Regardless of the investment type and scenarios, if a company decides to invest in it’s IT modernization, the only thing expected in return is a good result!

While the metrics include measures of adoption, engagement, and usage, we see the value in delivering workplace insights to be in close association to value-based business objectives too.

If an organization decides to embark on a journey to redefine its employee’s digital experience, the digital insights delivered by the Digital Workplace on the basis of adoption and usage pattern can surely be a great asset. The approach to be followed is to simply use analytics platform to allows the businesses to expand their understanding across the larger line of business systems, CRM, HR data, etc. These insights will further allow them to know how their tools were getting used in order to pivot effectively to define their new path.

What next?

Deriving insights don’t just become transparent when the info starts to flow. Similar to the path to becoming digital, this is a journey. We need to walk before we run. Digital Workplace Insights help organizations first understand key digital behaviors by understanding the adoption and effective use of digital tools like Office 365.