Does seo writing still have a future?

Editorial content, at the heart of SEO strategies from the start, consists in favoring the ranking of a website in search engine results. Today it is all the more important that the giants of the web, Google in particular, have entered the era of the semantic web.

To obtain a quality referencing and hope to reach the first positions in the SERP (search engine results pages), it is therefore crucial to respect precise rules, inherited from this science of language that is semantics. In other words, by emphasizing the editorial content and the logical links between the pages which provide each other with additional information, we are putting all the chances on our side to be as efficient as possible.

The Organization Of Pages In A Website

Before thinking about SEO, it is crucial to think about how we will build the site, in terms of page architecture, but also of content. Each page must give precise and unique information. It is not a question of repeating the same thing several times on different pages, but on the contrary of organizing in the clearest way the messages which one wishes to communicate: semantics is the science of meaning, the meaning of words, and we have to keep this in mind throughout the construction of the site. It is therefore necessary to first list the various information which is the most important, that which is at the heart of the commercial strategy for which one wishes to create the site.

Writing Internal Content

Once a site map is well established, we have before us a clear hierarchical organization and therefore a precise writing plan. It is time to tackle this delicate task, which requires meticulous know-how. The more conscientious we are in writing the content, the richer it will be, that is to say that it will be as informative as it is interesting. For that the important thing is to base oneself on the use of a diversified vocabulary, and to have as a working axis the semantic fields of the thematic of the page that one writes. What counts for Google, as part of its ranking, is that a page exactly matches the keyword that the user entered in the search engine bar. So the richer the vocabulary of the page, the more information than the

Semantics Is A Matter Of Logic

It is necessary to be applied when writing, but also to follow a simple logic: the texts that the Internet user wants to read must be clear, well ventilated, and answer his question. It's not just a question of getting around Google's program, but on the contrary of giving it precisely what it needs. But what he needs is a priori what the internet user asks him using his search engine. The logic is the same as when we opened the yellow pages directory to find a professional, or when we open an encyclopedia in search of information on a particular subject: we want a clear, precise and complete answer. This is exactly what the task is to accomplish when writing the content of a website.

The Web, From Image To Text

During the first decade of the web, we primarily sought to develop, over the years, the design of sites. We wanted a site to be aesthetic, that its pages contain beautiful illustrations, even animations that dazzle the user. In summary, we mainly thought of the image, the one we were showing and the one we wanted to give of ourselves through our site. The arrival of Google in the big game has completely changed the situation. The years of content began. About ten years later, the famous content is king formula was dropped by Matt Cuts, head of the webspam team of the giant of Mountain View. The word therefore took precedence over the image.

Awareness Of The Importance Of Writing

From there, the editorial staff began to have the right to be cited. The automatic content generation tools were born, had their few years of glory, before Google sanctioned all the sites which had this type of practices, internally as in their external netlinking. Everyone, SEO specialists in mind, therefore decided to have original texts written. However, for this, only professional writers are competent to carry out quality work. Today we therefore see the emergence of substantial needs in terms of content writing, both for website owners who want to improve their pages and in the world of natural referencing where we want to implement netlinking strategies. effective.

Writing, A Profession In Its Own Right

The profession of copywriter is therefore now able to restore its image. However, it is not always easy for a copywriter to showcase his talent on the market. If a step has been taken and the importance of the content has been realized, the freelance writer still sometimes has difficulty in getting recognition that his work brings real added value to a site. Ultimately an e-trader like an SEO agency is not always ready to pay a copywriter up to the actual value of the content he delivers. However, there is a real dynamic, which aims to promote freelance copywriters today. It is supported by platforms that allow web editors to submit their texts.

Editorial Dynamics

In contrast to some platforms on which we sell texts well below market prices, today we find real gold mines for the content written by conscientious and applied professionals. They highlight the talent of those who have developed increasingly specialized skills over the course of their writing. Everyone, depending on their favorite themes, is therefore able to offer texts that can be used immediately, without even having to read them again, either on the pages of their site or in their netlinking strategy. The results show that those who operate such a strategy are winners.