Magento Features and Functionalities to Build Online Store

Author: Harry Coleman

Magento is a resilient platform that has several features to build an SEO friendly, attractive, personalized, and comprehensive eCommerce web store. It is one of the most advanced open source platforms and has been benefiting many eCommerce stores. A Magento development company or an expert can build a secure, feature-rich, and easy-to-use online store using this platform.

According to eCommerce development companies, Magento is an amazing platform in both, open-source and enterprise versions. It has many amazing features and functionalities to offer. Let's learn about some of the best features and characteristics, it has to offer:

1. E-commerce Store Management:

Magento offers an easy to use user interface for effective and accurate management of eCommerce store. Magento development building a custom user interface enables admin to manage:

  • Localization
  • One-click upgrades
  • SEO optimizer
  • Multiple currencies
  • CMS
  • And more

2. Catalogue Management:

Magento allows catalog management with GUI features. Once an online store is built by a Magento development company, an admin can add, edit, and remove tags and reviews of products effortlessly. Catalog management provides several features to showcase products. Furthermore, products can be updated offline using export and import features.

3. Catalog Browsing:

Extensive catalog browsing of Magento provides various features to build landing pages of categories and product comparisons. Some of these features are:

  • Product tag filter
  • Static block tools
  • Up-sell
  • Cross-sell
  • Popular search terms
  • And many more

4. Order Management:

Magento renders extensive order management. This characteristic provides different functionalities for each order within an admin interface such as:

  • View
  • Update
  • Produce
  • Accomplish orders
  • Generate one or more invoices
  • Create credit memos
  • Print invoices
  • And many more

5. Checkout:

Online store built with Magento development offers multiple features related to checkout such as:

  • SSL security support for transactions
  • One-page checkout
  • Guest checkout means no need to have an account
  • Checkout with the account to utilize an address book
  • Shipping to various addresses within one order
  • Take gift notes per order and per product

6. Shipping:

Magento offers different features related to shipping and Magento development experts can employ those features in your online store such as:

  • Free shipping
  • Table rates for various weight
  • Table rates for various products
  • Table rates for various product subtotals
  • Shipping to different addresses in a single order
  • And many more

7. Payment:

Magento development experts can integrate multiple payment gateways and payment models within a single online store. It can receive money orders, purchase orders, checks, and cash on delivery options.

8. Analytics and Reporting:

Magento gives different reports like:

  • Tax reports
  • Search term reports
  • Coupon usage reports
  • Tag reports
  • Sales reports
  • Best-purchased product reports
  • Best-viewed product reports
  • And many more

These reports serve in online store optimization and marketing strategy optimization. Some A/B campaigns can also be executed by using insights shared in these reports.

Conclusion

These are some of the top features available in Magento, which makes it a perfect platform to build any kind of online store. All you need is expertise in Magento development or company expertise in developing Magento stores.

Author Bio

Author writes for an eCommerce development company. The company offers various services such as Magento development, Prestashop development, Shopify development, WooCommerce store building, etc. The company also offers live chat, call center solution, and other software to consolidate eCommerce businesses holistically.