Buyer Demand Rating| Key to Find Great Stocks

"For the best prospects, do a price and volume check of each week within the stock’s base to help you conclude if the stock is showing sound accumulation or too many price and volume defects. Next, do a fundamental analysis checking for excellent earnings, sales, and return on equity." – William J. O’Neil, MarketSmith Founder.

Winning stocks typically start rising in heavy volumes before they move onto new highs. The strong volume increases indicate that mutual funds and other big funds are actively taking positions.

It usually takes such investors weeks or even months to accumulate the many thousands or even millions of shares that they need to fill out their positions. MarketSmith’s proprietary rating, Buyer Demand Rating, which analyzes a stock’s price and volume trends over the prior 13 weeks, is an indicator of this activity.

A rating of "A" or "B" indicates that funds are buying or "accumulating" the stock. A "C" rating is neutral, and a "D" or "E" indicates net selling or "distribution."

Look at a stock’s daily and weekly charts to see if the stock is rising in heavy volume. On the breakout day, the volume should be more than 40% above average, which would indicate big fund buying. You can confirm this action against the Buyer Demand Rating too.

You can view the Buyer Demand Rating on top of the chart of each individual stock in the MarketSmith India App.

Before buying any stock, it is advised to examine the stock using the Buyer Demand Rating. This rating can be used along with other tools such as the Master Score, which combines major proprietary ratings into one, including Buyer Demand, Earnings per Share, and Price Strength ratings.

As always, make sure that the overall market is in a Confirmed Uptrend and the stock is at a buy point in a properly formed base before jumping in.

Also, do not wait for the A/D Rating to fall to D or E before selling. Analyze the stock’s daily and weekly chart action before deciding whether to hold or sell. Pullbacks in below-average volumes are usually not a concern, but heavy-volume drops could mean that the institutional investors are bailing out.

"The whole secret to winning big in the stock market is not to be right all the time, but to lose the least amount possible when you are wrong" – William J. O’Neil, MarketSmith Founder

Whether you are a novice or an experienced investor, everyone makes mistakes from time to time. It is easy to get discouraged if your losses pile up faster than your wins. But, tackling your losses holds the key to success in the stock market.

How so, you might ask?

The answer lies in this: Lose a little when you lose, and gain a lot, when you win. An 8% stop-loss and selling a stock when it breaks key support levels can save you from huge capital erosion.

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Disclaimer: Information contained herein is not and should not be construed as an offer, solicitation, or recommendation to buy or sell securities. It is for educational purposes only.