What Are Some Strategies For Better Chances Of Winning A Request For Proposal

Author: Riki William

The Request for Proposal procedure is cumbrous and has a great number of flaws. However, a great many companies still resort to this practice to ensure a fair selection of candidates. The greater the budget of a company for consulting services, the greater their likelihood of resorting to an RFP process. Are you a consultant, small business owner, executive coach, or service provider looking for high-ticket consulting customers? If yes, you should know how to triumph over RFPs. With some good RFP response strategies, your chances of winning an RFP get better. Below, we're going to discuss some such strategies.

Deciding Whether You Can Win

On receiving an RFP, please read it thoroughly. Note down the minimum requirements that the requesting company is seeking. Next, make a frank decision on if you can fulfill those requirements. If no, move on. The reason is that it’s very likely that some of your rivals invited can fulfill those requirements.

However, if you are in with a good chance of winning the RFP, proceed to the next strategy.

Identify Big-Picture End Game Of The Client

You must answer every query given in the RFP.

By answering the bare-minimum RFP questions, you don't get what the client is asking assistance for. However, it isn’t wholly your fault. Frequently, companies lack a good process of writing a request for proposal. Most re-purpose former RFP templates. Numerous people of the company offer input to the procedure.

The business World is badly short of communication and writing talents.

Very few proposals have the real, exact challenges that the company is up against.

So, the key to winning an RFP is independently deciphering what the company wants.

Defining Your Winning Theme

By now, your whole company should realize what your prospective client wants to accomplish, and their obstacles to getting there.

You must define your unique view of it.

You should know what it will take for the client to succeed with this assignment and how your business can get them that.

This won’t be easy to nail down. However, whether you succeed with the RFP is dependent on a strong winning theme. A good rfp consultant will help you with this.

Center Your Response Around Your Winning Theme

Most RPFs will have provisions for an RFP cover letter. It’s the first place for stating your winning theme.

After, this statement, support your view by sharing some relevant, precise examples of quantifiable results you’ve helped clients achieve. The prospective client reading the proposal will feel an organized and focused proposal. They will be convinced about your clear and strong view. Take the help of a premium rfp consultant.

Answer Some Questions, Even If They Are Not Given In The RPF

When responding to an RFP, more is not necessarily better. RPFs aren’t a time to put in everything. That being said, there’re some questions you should answer even when the RFP writer doesn’t ask you. How do you plan to mitigate risk? How do you plan to make life easier for them? What should they have asked about in their RFP?