Does Australia have the charging infrastructure for mass adoption of Tesla’s?
More than 20,000 EV’s are sold in the Australian market and the potential of future uptake is inevitable. There is a mounting pressure from all forces of corners social, political and economic. The vehicle electrification process is here to stay. With this, EV market first needs to overcome the charging aspects. The worry over how far a vehicle can get on a single charge called Range anxiety, still exist in the general public’s perspective. However, these statements could have been true in the past however, with today’s battery innovation. It simply does not exist.
This is just the base of the problem; the availability of wide range of charging stations networks is a crucial aspect of EV revolution. Tesla’s multiplication strategy to advance into the market is to attract customers using the sleek and fast car designs. However, the second half of the strategy includes rolling out EV station networks across the country. EV companies like Tesla are prominent in rolling out EV charging station to make it accessible for all EV owners to receive an equal opportunity to charge the vehicles. The global EV charging station market is worth $30B, this exponential trend continues here in Australia too. Apps like Plug share have solidified the access to EV charging networks by allowing EV drivers to easily navigate to the closest Tesla chargers. These apps also provide charging cost and calculate the next charging point in the direction of the destination.
The promise of cheap and convenient electric transportation will be heavily shaped by the electric car charging facilities available to the EV owners. By ensuring a frictionless charging experience for all EV owners will allow a mass adoption of Tesla. With the roll out of the recent Model 3 in Australia that is targeted towards the mass adoption market, it is a no brainer that a mass charging stations will incentivise further buying. Tesla is paying a catch-up with other automakers deploying 350kW fast chargers and plans to roll out its own 250kW upgrade complete with a necessary software-based battery conditioning step to improve charge acceptance.
For regular daily charging, various households are turning towards utilising solar energy to charge their vehicles. Tesla is intensifying the cross integration of energy products to provide a complete package under one roof. The charging infrastructure is part of the deal. Tesla’s pilot residential virtual power plant in Australia has gotten positive feedback after saving residents up to 20% on their savings bills. Tesla’s Power Wall is starting to become a distinguishing factor that is bridging the gap of utilising solar energy at the right time and right place. Tesla understands the future energy demands and is willing to invest huge greenfield investments into renewable energy. If not Hyundai and Nissan will cover the market. Only time will be able to tell.
Sam Korkees travels every corner of the world and figuring out how to tackle both small and big problems. To know more, visit https://evse.com.au