Types of Content That Can Improve Your Local SEO

Using content with less competitive local keywords is an effective way to rank. It is believed that ranking for local keywords is relatively easy and very straightforward. One would simply add the NAP to the footer, make some directory links, and it’s done. Well, that not enough. To move up in ranking, you need content targeting your area. For instance, you are owning a Rockstar Pastry Shop, you will not be ableto compete with keywords such as "Pastry Shop". Instead, you may rank for a search term like "Best Pastry Shop in San Jose".

Unique content is not enough to rank, you have to make it local, relevant and helpful. Here are different types of content that will help your local SEO goals.

Create City-specific Landing Page

It is much easier for you to rank in local SERPs with a location-specific landing webpage. If you have a multi-location business, you can create a separate landing page for each location. If you are a small local business, then instead of building separate websites for each location, you can keep it simple with one webpage per location.

State or Regional Landing Page

When you are competing the local SERP space, content could actually make or break your aim to rank on Page One. If building city-specific location pages seem challenging, you can start with the city or region of your locations. Before creating city location pages, you should deep dive into buyer personas to understand your audience. It will not only boost organic traffic for your page but also improve conversions.

FAQ Page

FAQ pages works as one-stop-destination for everything local SEO needs. People are using voice search more to find businesses, and it has brought a shift in how people search and consume content. It is found that almost one third mobile searches are related to locations and over 58-percent of consumers use voice search to find any local business information.

Specials

Specials and discounts are the fascinating tools for local business owners to attract customers. Give your customers what they want by personalizing specials and discount to location-specific consumers. By offering location-specific discount, you will make them feel special. Remember, you do not have to hefty discounts to pull attention of your customers. Small ones can also do wonders.

Organize Local Events

Check your surroundings, there will always be a festival, free cookery classes or any charity going on. You should also organize such local events and announce it on your website to achieve some major local SEO mojo. If the idea of organizing a local event seems hectic to you, then you can just partner with a local event. It will help generating awareness for your brands and also you will get consumers to sell your products and services.

Blog Content

Blog content is an amazing SEO tool. Your SEO company in San Jose will include blog content into its SEO plan. Make sure you have active blogs to generate good traffic and improve rankings. Always create location-centric useful blog content that your audience could relate with.