How AWS consulting Partners Can Help your AWS Business?

Author: Reena Walia

The AWS consulting Partner offers technology and consulting business services to global clients. They manage Amazon Web Services to build solutions and services for their customers. They help global companies to build their market and sell AWS services by providing valuable business, technical, and marketing assistance. In other words, they are professional, consulting service providing agencies that help their clients of all types and sizes to accelerate their journey to the cloud.

The AWS Consulting partner firms are included strategic consultancies, value-added resellers, agencies, system integrators, and managed service providers (MSPs). Being an AWS Tier partner you can progress and grow with AWS Partner Network (APN). The Amazon Web Services Premier Tier Partners are the most experienced professional who recognized as leaders in their geographical area and markets. They have experience of years to handle multiple partner program validations and also known for their success in working with a great number of customers at scale in providing solutions on AWS.

AWS consulting partners benefits and requirements:

1. Resources to build the business of their clients: they have a range of different programs for their clients to provide assistance and solution. Also, they provide training to their clients so that they can run the program without seeking any professional help. These software programs are:

i. APN Programs: APN partner central, APN navigation Foundations Track, and APN Navigate Specialization Tracks. ii. ACE program for partner Referrals: This program offers you to share new partner-led opportunities with AWS account teams with the ACE program for co-selling and supporting the business.iii. AWS Solutions Implementation: with this program, you can build your production faster and solve the common problems of your customers.iv. AWS Market Channel Software: this program offers services to their AWS customers.v. AWS Educate Job Board: You can easily post your career opportunities with this job board and receive a number of applicants interested in a cloud career.vi. AWS Partner Transformation Program: they help you in accelerating your knowledge of AWS skills.vii. AWS Global Sponsorship Packages: This program helps AWS partners to get brand awareness, personalized customer interactions, and thought leadership, etc.viii. PDR- Partner Development Representative: A PDR will contact the clients within 24 hours after signing up with the APN. As you progress through the AWS Tiers, you will get more dedicated assistance from the PDR.

2. They have a range of exclusive programs for their clients to market and sell with AWS: Under this tier, there are more than ten programs that have been taken which offer to provide different business solutions to their clients. These programs are :

i. The AWS Solution Provider Programii. APN Customer Engagements (ACE) Programiii. AWS Public Sector Partner Programiv. ISV Workload Migration Programv. AWS Service Delivery Programvi. AWS Distribution Programvii. AWS Well-Architected Partner Programviii. Managed Service Provider (MSP) Programix. AWS Competency Programx. AWS Authority to Operate (ATO) Program

  1. They offer marketing resources to promote all types of business of their clients: with different programs and approaches they offer marketing resources, solutions, and strategies to promote your business in the global market.
  2. Funding Benefits: AWS offers funding benefits to all their AWS partners on yearly basis but this program is not provided in some geographies and markets due to the barriers of terms and conditions. Also, they offer funding benefits to their clients for building, marketing, and selling with AWS under the programs of:

i. AWS Promotional Credits for solution development

ii. Partner Opportunity Acceleration (POA) funding for POC & Migrations- cash reimbursement, AWS promotional credits

iii. Marketing Development Funds Program (MDF)- cash reimbursement, AWS promotional credits.

However, AWS Partners provides an ideal solution to grow and scale your business on AWS. They are uniquely positioned to provide assistance to accelerate your journey to the cloud and reap the maximum benefits of AWS services.