Instagram and Facebook for ads
So today I want to talk about which are better, Facebook v/s Instagram for ads?.
If you think about why to run ads on social media, old or traditional methods are the best ways for branding and marketing. But let me tell you ads on social media is everything in the 21st century. Most of the company opt for social media marketing rather than traditional marketing because With a limited budget, you can advertise your brand or service and you can target an audience according to your industry. But with social media also you have the two most important platforms are Instagram and Facebook. And you got confused about which platform is better for you. In actual it's a tough question and its answers are equally tough. But I tried my best to answer all your questions.
Marketers often think that Instagram is more of a reach medium than it is around direct conversion or links. And while that's absolutely true for most content and organic content, we pulled some Social bakers’ data around a comparison of Instagram ads and Facebook ads. And the numbers did surprise us. Because the number one ad in terms of the volume of ads on Instagram is link ads. And this is surprising because you'd expect it to be post reach or post engagement ads while they are actually links. This might be due to gaming companies advertising on there but these were brand-related data. Brands are obviously sending links to their websites whether it's fashion brands, beauty brands, or others. This was kind of surprising.
With Facebook, the number one category obviously still post engagement but this shows that a marketer that goes onto advertising on Instagram, where 35% of the ads we've analyzed were linked, and when we compared this with Facebook, only 15% percent of the analyzed ads linked. And this was on a massive sample.
The majority of marketers are still not doing a great job when it comes to advertising on both Instagram and Facebook combined. You really got to find your custom audiences and adapt your goals. I actually don't like the fact that we're seeing too much of this post engagement even the links, it should be much more diversified. Marketers have to set a strategy for themselves and this is what I urge agencies, brands, CMOs, for crying out loud, go and build the right strategy for you. If you're not advertising on Instagram, are you kidding me? I mean you could be a total mismatch for Instagram but it's likely that you're just not putting the effort into Instagram. Send that to your agency now, send that to your CMO now. Put more effort and budget in. I know it's towards end-of-year and your budgets were pre-set but be flexible and go try and do some of these Instagram ads a little bit better.
I run ads on both platforms and compare their result for better understanding then make a campaign according to the result