Basic Healthcare Digital Marketing Strategies for 2021

Author: Rajeev Rajagopal

A healthcare digital marketing agency can help implement a proper SEO campaign and improve the traffic, search rankings and visibility of your website.

The internet plays a significant role when it comes to marketing medical businesses and so it is vital to keep up with the latest medical SEO trends. With digital evolution, potential patients look for hospitals, medical practitioners and their treatment online and organizations that do not make it to the first three search engine results pages lose their opportunity to reach target consumers. Medical SEO is the process of increasing a medical website’s search ranking on the search results page so that potential patients can find medical services easily. A properly optimized site is more likely to land in the top five organic search results. With an effective healthcare digital marketing strategy, you can increase the quality of your website by making it user-friendly, fast and easy-to-navigate. To ensure this, consider associating with an experienced healthcare digital marketing agency that can help implement a proper SEO campaign and improve the traffic, search rankings, and visibility.

Assess Your Current SEO Healthcare Marketing

Before you make any changes to your website, make sure to evaluate your current healthcare digital marketing strategy and here are some tips to do so:

Check your Google analytics: Google analytics provides many webmaster tools that can track the number of visitors, the time they spend on the website, and where they go etc. It also lets you know how your current SEO is doing.

Verify the speed of the website: Check the loading speed of your website because if a page takes more than three seconds to load, then you must fix the load speed of your website first. The more time it takes to load the more will be the bounce rate. There are many tools available today that let you check the speed of both mobile and desktop.

Check the three key technical factors: There are three factors in a website that one must look for:

  • Incomplete or missing data and meta data
  • Quality and quantity of links
  • Back-end issues with host and page indexing

Optimize Your Website

  • Create content: One of the most important SEO tips is to create good content. Google always looks for trustworthy content so as to reach out to a greater number of people. High-quality content helps you with good link building and more backlinks which will increase the credibility of your website. So, the more trustworthy your site, the higher will be your chance of landing on the first page of search results. You can create content with a full understanding of what your audience wants from you and include relevant keywords in your content to attract more number people to your website.
  • Review your strategies: Examine your monthly statistics on Google Analytics and conduct annual audits to streamline your website and capitalize on those elements that are working on your website. Doing a regular review of your medical practice’s SEO allows you to respond to the latest trends in the industry as well as the practice.
  • Promote your medical practice on social media: Social media is an excellent tool for businesses of all types and an ideal platform for you to engage with your patients. You can use your social media channels to ask questions to your audience, publicize case study etc. Make sure to maintain a social media calendar so that you can post relevant and informative posts in a timely manner.
  • Local SEO: Local searches are vital for medical practices’ SEO performance. This is because when a potential patient wants a physician consultation, they look for medical practices in their own city. So, local SEO is very important for medical practices.

Google and other search engines keep revising their tactics every now and then; once you have got the best practices implemented, SEO becomes more like all other marketing techniques. The important thing is to have a clear view about what your potential patients need and what you have got, and design the best SEO strategy. A professional healthcare digital marketing agency will help you tackle the changing needs of Google. With such an agency, you get to work with professionals who can create a website according to your needs and also ensure increased traffic to your website.