Most Effective Strategies For Podcast Advertising

Podcast advertising is a tricky business. That being said, there are some best practices out there that can give anyone a good foundation for making their efforts pay off. Here are a few of the most effective strategies that you can try out with your podcast.

Use Podcast Directories

One of the most important things you can do to get your podcast rolling is to ensure that it’s easy for people to find and that you’re making yourself as visible as possible. Make sure that you’re listing your podcast on podcast directories. Also be sure to properly tag your podcasts in the appropriate categories. This ensures that people who are actually interested in the content of your podcast are the ones who are tuning in.

Have Your Guests Help You Promote

Having guests on your podcasts is always a good idea, and it’s even better if you can have them promote their upcoming guest spot on their social media platforms. Guests give your podcast authority and relevance, so having them spread the word to their followers is sure to get more ears tuning in.

Use Reddit

Reddit is becoming a surprisingly powerful force for podcast advertising. The thing about Reddit is that only some subreddits allow you to self-promote, so you have to make sure you pick your posts carefully. The upside is that subreddits are very interest-specific, so it allows you to reach your perfect audience based on the type of content you create.

Use Facebook Ads, YouTube Ads, Pay-per-Click, Instagram and More

Of course, for podcasts, you can always fall back on the more traditional advertising platforms. They’re tried and true, so it’s important to put some effort into these avenues. Facebook, YouTube, Instagram and other outlets can ensure that you’re reaching a wide audience, and they allow for some trial and error to find the best way to reach people.

Track Your Podcast Advertising Metrics

All of your podcast advertising efforts can be improved and refined by paying attention to performance and analytics. Make sure that you’re paying attention to how all your different advertising avenues are doing, which are most successful and which might need to be dropped. By keeping up with your metrics, you can hone your advertising skills and continue to grow your audience.

Choose the Right Kind of Ad

There are a few different kinds of podcast ads, so make sure to pick one that best fits your brand. Dynamically inserted and baked-in ads are the most common. Podcast software allows dynamic insertion, which is where you insert your ad on demand. This provides you with a lot of flexibility, because you can put it at any time in the podcast and base your decisions on timing and other metrics. The downside would be that this type of ad can come across as a little less organic. Baked-in ads are typically read by the podcast host, and they are part of that podcast forever, making them more evergreen but less flexible. For instance, a one-time sale might not work best for this type of ad.

Author Resource:-

I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find my thoughts at podcast guides blog. For more information about podcast player, check out this website.