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Custom Trade Show Booth Design Guide: Tips and Ideas

Getting ready for a trade show means taking care of all the pertinent details involved in putting up your booth. If you want to make the most out of this opportunity, though, then consider investing in custom displays for your exhibit. Here are some ideas and tips to help you create a high-impact display, one that will help your brand, team, and business.

Know Your Goals

Before you get started, think long and hard about the goals of your company. What do you want to achieve? Do you want to build your network? Do you want to launch new products or services? Are you new in the industry? Your reasons will help you determine much of what your design needs to be. Whether you want to generate better leads, improve brand awareness, attract visitors, or generate sales, the right custom exhibit booths can help.

Determine Your Budget

Booths are a major expense item and typically amounts to about 10 per cent of your trade show budget. That’s not counting the fee for the booth space itself, which could result in about 30 per cent of your budget. Calculate the costs before you proceed. Are there any hidden charges? It’s also a good idea to prorate the cost of the booth over estimated lifespans to figure out the return on your investment.

Pay Attention to the Graphics

Use graphics that stand out. But they should still be connected to your brand and business. Designs that stand out for the sake of being different won’t connect with your brand and thus won’t be very meaningful to your audience. Consider the resonance of the design, too

Use Interactive Components

People love interactions. Add interactive elements to your booth and you’ll draw more people to your exhibit. That will increase the traffic to your booth which will improve sales and conversions. Just by adding interactive elements, you could build excitement for your brand that could leave a big impression on your target market. That means they’ll definitely look for you after the trade show or reach out to you.

Think About Your Brand

What kind of exhibit is right for your brand? What kind of creative expression or format works well with your company? If your business is in finance, for instance, you want the design of your booth to reflect that. If you make toys, you want something with a touch of playfulness and whimsy.

Tell a Story

Use your booth to tell a story. Regale potential customers with how your brand started. Or, what interesting anecdote about the company can you share? What about the process? Or the inspiration for the business? Knowing how to tell a story will help you connect with and engage your market. The more engagement there is, the more likely it is for them to buy your products or try out your services. With a well-told story using your booth as a piece of your visual narrative, you can expand your consumer market with ease when you participate in trade shows..