Futuristic Technology in the Travel Industry

So far, the impact of technological breakthroughs has been so widespread in our lives that we hardly see the prospect of new opportunities. These same developments have reached the travel industry, shaping the way we travel and promising an even more exciting experience in the years to come. This has proved to be extremely important, especially for the business world.

More and more tour operators have realized the benefits of becoming one with technology. So much so that we can have a significant paradigm shift in business travel. This has not only helped maximize productivity, but also improved communication, customer journey, business speed, marketing and revenue. And TMCs that are unable to adapt to this change certainly risk falling behind their competitors.

Why technology matters

Needless to say, the data is extremely valuable to the company's tour guides. If you do not have accurate and timely data, you risk fighting a C-suite and developing a procurement strategy. So you need to get the right data to justify your procurement decisions and make the right choices for your organization.

To ensure the success of your travel brand, you need to address these hotspots. Our experts on deck 7 here will not only help you identify and quantify the data you need, but will also save you valuable time in the process by showing the value of your program in a spreadsheet.

So what are the state-of-the-art technological trends that continue to affect the travel industry? Read on to find out: -

Artificial intelligence

One of the most obvious uses of artificial intelligence in the travel industry is to increase the customer's journey. You can tweet it!

Tools such as chat robots have the ability to answer and resolve customer questions quickly, which can significantly improve communication with your customers. Artificial intelligence can also sift through millions of data to provide seamless personalization and customize recommendations, all of which can be truly important to hoteliers.

Artificial intelligence not only saves companies time and money, but also avoids human error and allows them to perform more tasks at any time.

Voice recognition

Voice recognition is fast becoming one of the hottest trends in the travel industry. ComScore reports that by 2020, 50% of web searches will be voice. You can tweet it! As a result, more and more tour operators are trying to provide their passengers with the same voice search experience they are used to at home.

Through Google Voice, Google introduced its voice search travel platform, Google Flight, which runs on smartphones, tablets, smart watches and smart speakers. Services such as App in the air have also introduced the AR booking experience, which is also catching up, with its voice search.

Hotels such as Best Western and Marriott have used voice search, while on-board entertainment company Spafax allows travelers to ask Alex about upcoming movies through its profile platform. Voice communication can change the world, allowing TMCs to create a more natural booking experience without having to browse channels or use keyboards at all.

Internet of Things

It is exciting to see that the IoT is playing an important role in shaping the travel and tourism industry for the future. For example, hotel rooms can use IoT to provide customers with a device that allows them to control everything from lights, air conditioning and heating in one place. & Nbsp Tweet See! At the same time, luggage can be allowed with a sensor at airports so that passengers can be warned when bags arrive.

Augmented reality

Despite its similarity to virtual reality, augmented reality involves enlarging its surroundings rather than replacing them. Travel usually depends on thorough research, as passengers need a lot of information before arrival. Augmented reality can ensure that this information is easily accessible to them at all times.

For example, the Hub Hotel at the Premier Inn has interactive AR elements connected to its wall maps. So when someone looks at their smartphone or tablet, wall maps show additional information about some local points of interest.

Big data

One way travel brands use big data is to gather information and make specific adjustments to their offerings. Analyzing current business results allows hotels to better predict the level of demand this season. For example, hotel owners can use large data to manage revenue by looking at historical occupancy rates and other past trends. This helps not only to predict demand, but also to optimize their pricing and advertising strategies.

What is driving this change towards an automated approach?

One of the main reasons for the automation of the travel and tourism industry is cost control. At a deeper level, automating trade and compliance tracking allows TMCs to identify trade opportunities faster than a human analyst. This not only increases revenue, but also saves valuable time, resulting in a better customer experience with minimal friction.

Sales

Trade plays an important role in automating the travel industry. Travel brands have begun to automate the tracking of bookings, allowing for immediate identification when the right commercial opportunity arises. By sending appropriate special offers to passengers, TMCs can use traditional products to avoid costs and save costs.

Itinerary personalization

In 2016, the GBTA reported that 64% of business travelers check the details of their route via smartphones or tablets on a daily basis. Travel brands have increasingly automated their processes so that passengers have a smooth experience from start to finish. One of the coolest examples is sending a combined voice and travel document directly to the passenger's device to save time and avoid the need to transfer travel information and collect physical documents. In addition, tour operators can customize the rules for delays and cancellation warnings, safety and traffic incidents, etc.

In conclusion

Some of these trends can still find their way, but there is no doubt that they will shake the travel industry in a few years' time. Although the likelihood of achieving this projected future depends on some factors, such as:

Demand from the public and how quickly users are embracing these trends

How well TMCs can take advantage of voice technology

Fortunately, the number of users is growing rapidly due to low barriers to entry. Almost all smartphones are now equipped with voice recognition, but confidentiality and data security are big issues. If voice search emerges in the market, the engineering industry must overcome this obstacle.

Future TMCs are likely to be much more comprehensive in this respect and will be able to move from a fair utility to a customer-centric travel management platform. To name a few, travel brands such as Skyscanner, Expedia and Priceline have been able to build their business on technology algorithms, machine learning, APIs and big data. So, it's not just for business reasons, but to stay competitive in the market and stay ahead of the curve.