How to run SEO Campaign for Travel Industry

What is business travel management without a winning SEO strategy? Pretty irrelevant and unnecessary. The business travel sector is not only one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, and so on. It makes it all the more important to invest in SEO campaigns.

Thanks to the digital boom in the travel industry, we stand for fragmented copper behavior and how travelers go about booking their business trips online. And while that certainly poses new challenges for business travel management, the opportunities are just as great.

Using SEO for your travel tech website is one of the most profitable ways to boost your direct online sales revenue. And in order to position yourself as one of the top solutions for business travel needs, you need to have as much exposure of brands as possible. Make sure you have a crazy SEO strategy that brings organic leads directly to your website and makes a positive impact on your conversations.

Why You Need SEO for Travel Tech

For your business to thrive and gain traction, it is important that your website ranks higher on the search engine results and gains more visibility. Even if you know the basics of optimizing your website for business travel, you will probably need the help of a professional digital marketer to break into the first page. At Deck 7, our SEO experts can put your travel tech platform right in front of the people who need your help and maybe are looking for you. By putting effective data-driven SEO strategies into practice, we can help optimize your website, create brand awareness, attract customers, increase customer engagement, and improve your ROI.

Understand the needs of customers

The first and first step to getting data driven is to understand what your target customer is looking for and how. That’s where keyword research comes into play. Develop a strategy by finding relevant key phrases with the correct search intent and classifying them into categories. Then use these categories to map them to your website. Also keep in mind that for a rank for a specific term, you may need to focus on a set of different search terms related to business travel - this will attract different visitors based on the different stages of their journey.

Since Google is getting smarter in understanding the meaning of each keyword, it also understands the multiple intentions behind it. Make sure you understand what ranks on the question and whether you fit into Google's SERP diversification.

Where is the user experience?

Another important factor is to determine how well your target customer handles the website and measure their response. Simply put, the way a user keeps busy and gives signals that they are happy with your website is an important indicator of how high you rank online.

Another important aspect of website user satisfaction is to make sure your site loads incredibly fast and keeps visitors engaged for a certain amount of time before returning to the SERPs.

Produce some Kickass content

Here's the thing, your content is not just about marketing. Your content is meant to add value to the website and its users. In that sense, you need to produce content that is unique and adds value to users at a specific point in their journey. By understanding seasonality and search trends, you know when to get the most traffic and questions.

Google Trends is a great tool that can help you map research phase keywords. It will not only help you build your content strategy, but will also give you more insight into the buying journey, from research to purchase.

Make some noise - brand awareness and link building

Although time consuming and often taxing, if done effectively, link building can give you great results on the search results page and is well worth the effort. Think about collaborating with other companies related to your niche, such as other travel bloggers and influencers, as well as other pieces of social content. Cross-promotion of each other's content will not only boost your outreach, but also help to increase the backlinks to your website. The most effective way to gain exposure and generate awareness is to create a diverse link profile and have most of the links from high quality websites. It is important to have links from trusted and popular websites, because Google's search engine values??these links.

Remember that the key is to have links to your website with the right keywords. Make sure you go to a topic-specific community that is relevant to your domain.

Spread the word through social media

You probably know this, but we'll say it again - you need to use social media for maximum traffic to your site. Google has proven this by applying social media performance to its search ranking criteria. So, the more people talk about your content and pass it on, the more relevant it will be. Make sure you insert important CTA buttons like 'like' or 'share' at the end of each article or page.

Benchmarking and measuring success

To ensure that your effective planning and execution results in fruiting, keep your metrics checked from time to time. It is important to track your progress and measure your ROI as this can make you make better decisions about your SEO budget. Not only will it make your investment worthwhile, but it will also help you identify your competitors and plan your next campaign. One useful tip is to use paid advertising to discover the marketing budgets that the major players are currently pursuing.

Also, do not forget to set realistic KPIs, goals and milestones. Have a system in place that allows your goals to be specific, measurable, achievable, realistic and timely.

Final thoughts

To survive and thrive in this fast-paced, highly competitive travel industry, you need to produce results that are both practical and measurable. Having a dynamic customer journey in the world of business travel brings many opportunities from an SEO standpoint. And a comprehensive travel SEO expert that specifically caters to the B2B sector may be just what you need.

With its years of expertise in in-depth digital marketing, Deck 7 can help you advance the package. With data-driven insights, relevant keywords, backlinks, and more, our SEO specialists will not only be able to position your brand as a trusted source, but also bring in the right leads by adding great value.

After doing the above mentioned things, a search engine marketing company can run multi-channel travel tech ads at a much faster and easier pace.