Digital Breakthroughs Powered by Internet of Things

Author: David Jones

It’s no big deal that the devices from the watches we carry to the cars and refrigerators we use every day have evolved and do much more than what was originally created - because of the miracle that is DI. By reducing human intervention and making their homes smarter, DI is fast becoming one of the phenomena that brings the future to the threshold of humanity.

IOT or the Internet of Things refers to an extended Internet connection that encompasses everyday objects and how those objects interact with our daily lives. While the pace of entry of these devices into our lives seems natural as it meets the needs of consumers, savvy digital marketers have seen this as an opportunity to harness their power and adapt to changes in the entire industry.

But how exactly do they use this technology?

Read on to find out.

1. Use of big data

Having an IoT has made it possible to get more information from various points of contact. For digital marketers, this is very helpful in understanding the customer’s path from start to finish. With big data, a marketer can see where a customer is on a shopping trip, and as a result, they can create more points of contact so that the customer can interact positively. This has increased access to customers and gives marketers the opportunity to find new ways to communicate and build meaningful relationships early in the buyer stage rather than when making a purchase.

Having said that, marketers should consider data privacy laws and concerns about the use of customer data. Data protection laws such as the GDPR and CASL have been enforced and if you are found guilty of misusing customer data, you could be fined heavily up to € 20 million or 4% of your annual income.

2. Impact on the SEO industry

Beth Kotz suggested that individuals who specialize in SEO will undergo major changes in their industry and that search engines will try to understand users ’intentions rather than grind by keyword. The advent of Apple Siri, Amazon, Alexa, and Google Home means that instead of ranking websites based on keyword inclusion, they will now be ranked according to the natural language of the content; which is because the language is more humanized when talking to AI than when writing in the search bar.

3. Self-diagnosing devices are also self-explanatory

Our phones and cars not only perceive themselves, but also diagnose themselves! If this sounds vague to you, let us draw you a clear picture.

This new feature will allow devices to know exactly when they need maintenance. Manufacturers and customers will be notified of the assignment to the service before the product fails. Refrigerators will know when your inventory is about to run out or if your inventory is running low so you can order groceries.

We are increasingly moving towards a time when artificially controlled connected devices will dictate our actions on a daily basis. They will affect all your critical decisions and take control of almost all sectors. It is such data that can be powerful.

4. Latitude independence

Utilities such as washing machines, air conditioners, refrigerators, coffee makers, etc. will be able to be controlled using smartphones, voice commands, internet platforms and smart portable devices. This feature will apply to all devices that have switches installed. In addition, the platform will eventually become standardized, allowing manufacturers to develop smart products that can communicate across all brands.

5. Improved market research

The other great news is that DIs will now further enhance and improve market research for digital marketers. The increasing use of IoT-enabled items at home will allow digital marketers to get more data to analyze. This increase in data will allow marketers to streamline their process and reach a niche audience in a variety of ways.

6. DI internet entertainment systems

Users will now be able to stream music from any corner of their home; in addition, different music can be played in different rooms. And if that’s not all, the music systems will work with lights and blinds to create the perfect mood for the listeners.

7. A better world with the Internet of Things

With the help of IoT, our homes will now be smart enough to optimize energy use. Occupancy sensors can now detect when there is no person in the room and turn off the lights and AC; light intensity is also monitored and controlled now.

8. DI will become safer

An DI can be secure if all the networks connected to it are protected in the early stages of application development by constantly checking and verifying data. Its security can be maintained through proper encryption, verified APIs and strong authentication. DI will soon have a major impact on our daily lives, so experts are working hard to implement security in their applications to prevent security breaches.

Now let's look at the statistics below: -

  • Ericcson predicts that the number of cellular IoT connections in 2023. Should reach 3.5B and increase CAGR by 30%. (Forbes)
  • DI devices and services will reach the 18-20% acceptance point in 2019.
  • 2022 Global technology spending on the Internet of Things will reach $ 1.2 t in 2017-2022. It will reach 13.6 percent in the forecast period.
  • Bain predicts that the overall IoT market in 2021 will It will grow to about $ 520 billion, more than double the $ 235 billion spent in 2017.

Last thoughts

DI is increasingly affecting our entire lives, but that doesn’t end there. Businesses in every sector are experiencing the transformative impact of the Internet and this has paved the way for new business opportunities, greater efficiency, cost-effectiveness, not to mention improving the customer experience. Together with artificial intelligence and machine training, IoT business cases will be even more fascinated in 2019. And later.