The Top 10 Benefits of SEO for Booksellers

If you’re an online bookseller, you already have more than enough to deal with on a daily basis that it’s no wonder that marketing sometimes takes a back seat.

Luckily for businesses in operation today, the Internet provides a cost-effective and immediately scalable marketing solution for small booksellers that want a competitive edge.

We’ve conducted some research and we think we have identified ten major benefits specifically of interest to online booksellers that want to grow their brand and revenue stream.

Builds Your Brand

SEO helps build your brand and establish its identity with consumers. Whether you produce a specific niche or you are a more general publisher, SEO is like the card catalog at the library that helps eager customers find the right products.

Establishes Credibility

While a lack of SEO strategy doesn’t turn off consumers, they will notice it. This is because effective SEO not only establishes credibility, but it also helps users navigate your website and locate products in addition to telling them something about who you are.

Improves Website Traffic

Of course, effective SEO strategies also help bring in new customers. If you’ve wondered why your website hasn’t taken off yet, it is probably because you don’t have an effective SEO strategy underpinning the operation.

Improved User Experience

When customers can find exactly what they are looking for in your store and figure out what you are about at first glance, you improve the user experience for everyone down the road. Improved user experiences not only lead to a successful conversion but also repeat business down the road.

Actionable Analytics

SEO helps deliver actionable analytics that not only gives you some idea of who your customer is but what they are looking for in a bookseller. This can help you plan product offerings accordingly.

Pays for Itself Over Time

As a cost-effective marketing strategy, SEO costs less over time. In other words, once the initial work is done, you can pretty much perform maintenance indefinitely and still expect the same healthy results.

Targets Locally

You reach customers locally as well as globally thus expanding your total potential base exponentially as a result.

Cost-Efficient Return on Investment

Because SEO tends to pay for itself over time it is an extremely cost-efficient strategy when the total return on investment is taken into consideration. For small booksellers, margins are often thin and having a reliable marketing method that brings in healthy returns can’t be beaten.

Solid Strategy for the Long Term

Because of its return on investment and cost-effective nature, SEO and Internet marketing are solid long-term strategies for businesses that need to bootstrap their way to growth. But even once that growth is achieved, they remain essential and core parts of any sophisticated business.

Creates a Marketable Community of Buyers

Once you establish a base of fans you will have a group towards which you can market your products. The best thing about this cohort is that they are already proven buyers. That means that when you advertise your products to them you don’t have to overcome any barriers to trust that might exist with a new prospect.