Why India Trusts Bisleri-The Magic of the Brand Explained

Author: Chinmay T Barot

Bisleri has been fulfilling the promise of providing safe, pure and healthy packaged drinking water in India for the last 50 years. The brand is a symbol of trust, purity, and goodness. The leading packaged drinking water brand has 122 operational plants with a distribution network of 5000 trucks and 4500 distributors across India.

India's most trusted household brand Bisleri not only delivers the highest quality products but is also socially responsible. When plastic bottles are affecting our environment, Bisleri has taken a step ahead to plastic recycling. They have also taken initiative in Rain Water Harvesting and Ozone Treatment projects. This has made several families proactively work in a group to make our Earth a better place to live. To cling to the green earth concept, Bisleri has changed their blue colour label to aqua-green in 2016. Most interestingly, Bisleri has introduced labels in regional languages like Hindi, Marathi, Punjabi, Tamil, and several other local languages.

Why is Bisleri a trusted brand in India when there are so many global brands and local brands are competing in the market to deliver packaged drinking water? Here is the reason behind it.

  • Bisleri delivers packaged drinking water in different sized containers that suit the public requirements. For example, the 500 ml pack is suitable for conferences or events at home, whereas the 5-litre rocking bottle is convenient for hospitals, hotels, etc. The other sizes include 300 ml, 1-litre pack, 2-litre pack, 10-litre pack, and 20-litre pack.
  • Each of the bottled water goes through 114 stages of quality testing, this fulfils the promise of offering pure and safe drinking water to all the households and official regions. These testing stages also include an empty bottle test, bottle safety and visual inspection to confirm the hygiene of each container it delivers.
  • The first step to provide packaged drinking water is the careful collection of water from different sources and Bisleri prefers the best among them. These sources include underground water, harvested rainwater, etc.
  • The 10-step purification process of Bisleri makes it stand out from the crowd. Bisleri prefers 'Ozonisation' rather than chlorination to kill bacteria and other harmful microbes from the collected water. Ozonisation is 3000 times faster in action and is more powerful when compared with chlorination.
  • Then the Ozonated water undergoes multiple filtration processes like sand filtration, carbon filtration, and reverse osmosis. This filters out the excess salts and minerals, unwanted particles, odour, and colour. This step is followed by mineralization where Potassium and Magnesium compounds are added to the processed water in the right amount.
  • This healthy water product finally undergoes micron filtration and re-Ozonisation processes. All the micro particles get removed here and the final product maintains utmost hygiene.
  • The Ozonated water produced improves energy levels, boosts the immune system, and increases the oxygen level in the body. The double ozonisation process at the early and final stage makes sure that each bottle maintains purity and quality.
  • The process of mineralization adds taste to the water and is essential for our health. The Magnesium compounds regulate blood pressure, maintain blood glucose levels, and initiate proper nerve functioning. The Potassium compounds maintain bone strength, cardiovascular health, and muscle strength.
  • The packaging materials are tested in government-approved labs which ensure the reliability of the product they deliver.

Water plays an essential role in our survival which means we need to consume safe and pure drinking water. Consuming tap water and waters from other unhygienic sources like lakes, and rivers may lead to severe health issues. Therefore it is always suggested to consume mineral water, and if you are into packaged drinking water then Bisleri should always be your top priority.