Best Practices to Make Your Business Stand Out on LinkedIn in 2021 - A Complete Guide

When it comes to building a streamlined strategy for your business, the role of social media platforms is of utmost importance. Unlike other social media tools like Facebook, Twitter, or Instagram, LinkedIn tops the list to enhance the growth of a business.

LinkedIn works as a one-stop platform for all business-minded people who are looking out for opportunities. Hence, your presence in LinkedIn needs to have a very professional approach to achieve better growth opportunities for your business. To make your communication more valuable with your clients, and prospects, you need to strengthen your strategy for LinkedIn.

But are you wondering how to do it? Well, here, I present to you the top 11 tips to boost your business presence on LinkedIn.

1. Strengthen Your Company Profile

Your profile should be able to build up trust and credibility with its first impression. Assume it as your virtual business card. Hence, put focus on strengthening it as much as you can. Pay close attention to how you are presenting your business through your profile.

One of the best things to do is display a clear real time picture/ logo and background photo. Pick an image that rightly conveys your business vision. It is better to use recent photographs with unique colors and symbols representing your personality in the best way (eg: webomindapps private limited ). So, here are a few tips for you.

• • Make sure the company page is always up-to-date with all the latest information.
  • Use your company logo, along with relevant keywords, to help your leads recognize your page.
  • Use the main keywords to optimize your profile for easy search on LinkedIn
  • Keep an influential story in your summary section while speaking about your journey and experience
  • Do not forget to highlight your important products and services on your profile
  • You can ask for feedback from your clients to use it as testimonials and reviews on your profile
  • Consider adding a ProFinder Badge to your profile

2. Post Regularly But Not too Much

While using LinkedIn for your business strategy, remember that you need to be consistent with your post. However, make sure you do not post too much to maintain professionalism in your approach.

According to researchers, those influencers who post more than 50 times a month can expect to witness 26 engagements per post. On the other hand, those who post 30-50 times in a month see an average of 56 engagements. It is usually recommended to post at least 2-3 times a week. Try not to exceed the mark of 30 to ensure an optimal engagement.

3. Know the Suitable Time to Post

Though there is no specified timing for posting on LinkedIn, it is essential to maintain a particular time to achieve the best growth and maximum outreach for your business. Try posting your content between Tuesday and Thursday. The ideal time of posting is between 8:00 am to 2:00 pm, based on your time zone.

The timing schedule outside working hours or on weekends is not suitable to target for your post's better reach. If you are dealing with B2B or tech and software businesses, the ideal time of posting should be between 9 am and 5 pm. For B2C companies, the best time is between 11 am to 2 pm. While for the education and healthcare sector, it is usually recommended to post between 11 am to 1 pm.

4. Define Your Target Audience

Before you start posting on LinkedIn regularly, defining your target audience is one of the best marketing tactics. First, understand who is your target audience and how you can connect to them properly.

Finding the right consumers for your business and creating explicit content for them helps you get newer and more productive connections. It is much helpful in increasing your conversions.

5. Research Which Types of Content Will Yield Best Results

Before you create content on LinkedIn, you must know which type of content will perform the best. Not all content comes up with similar potential. Keep your target audience in mind and present your thoughts in front of them to keep them more engaged with your post.

Hence, do thorough research to know what kind of content your audience mostly prefers and stays hooked on to your post. Also, you can add some solutions to your post aiming to solve their problems. It will make your clients feel that you care for them and help you to attain customer loyalty.

6. Include Visual Content

As per researches, articles that come with images get 94% more views. Besides, adding videos, slides, or podcasts too increases the reach of your post. You can also add documents to make your post more valuable and useful for the readers.

Uploading a series of visuals in the form of a document on LinkedIn will display the post as a carousel, letting users easily swipe through to read. It makes the content more enticing and engaging for your audience.

7. Implement Engagement-Boosting Strategies

While posting any content on social media, you should keep in mind that interactivity is the key factor here. You need to be more flexible and connect with more people.

With the help of various engagement boosting strategies, you can build stronger relationships with your audience to make your business stand out significantly on LinkedIn.

8. Tag Influencers and Employees

As you tag another user on your post, it improves your chances of getting more mentions and engagement. You can also tag people who are your second-degree connections. However, while tagging other people, make sure the post's content is relevant to them, as you won't want to be marked as a spammer.

9. Leverage LinkedIn Stories

The stories on LinkedIn play a significant role in connecting you with your target audience. Hence, use this feature provided by LinkedIn quite effectively.

10. Stay Consistent

Well, to be honest, staying active on LinkedIn or any other social media platform will not bring you success overnight. The key is to be consistent.

You need to put in your hard work and maintain consistency with your engagements on LinkedIn to leverage your business in the right way. It helps deliver a sense of credibility that you are a genuine business owner who is worth trusting.

11. Use LinkedIn Analytics to Evaluate Your Results

No strategy becomes successful unless you measure your results correctly. So, to know how well your posts are performing or how your engagement is working, it is crucial to measure the results regularly.

A proper assessment of your LinkedIn analytics will give you an accurate insight into the efficiency of your marketing strategy. So, here are the parameters that you need to analyze.

• • Evaluate your visitor’s demographics to know who is visiting your page and their other details
  • Assess how many unique visitors you are having during a certain period
  • Determine the number of page views you are getting in a specific period
  • Look for your engagement statistics
  • Analyze the number of new followers you had

Conclusion

So, whether it is opting for robust website development or using social media platforms efficiently, the arena of business strategies is eventually expanding. You just need to put your efforts and be consistent with your strategies to make your business stand out on LinkedIn, unlocking a wide vista of sales and more engagements.