How Orderhood is helping local kirana shops to bring omnichannel shopping for their consumers?

We live in a digital age. The Indian government is working to take sure that the benefits of the Internet are available to every household in India. Today it is possible to buy almost anything online, whether it be food, appliances, or electronics. Changes in consumer demand and the consumers themselves are afoot.

As the typical person's salary has increased, more people have been able to afford things that previously had been out of their reach. In the larger urban areas, consumers have started purchasing goods online from various eCommerce stores. Consumers who live outside of the city are slowly catching up to higher demand. Now, they want additional shopping possibilities that is customised to their tastes.

Differences in Shopping Experiences

For local stores Kirana shops, in neighbourhood providing a shopping experience with more personal touches and emotions presents a whole online shopping side from the norm; whereas, for e-commerce, offering consumers the flexibility of shopping preferences and no emotional ties present a totally different shopping experience. This is a huge competition between two totally distinct shopping sites.

Offline local stores requires consumers to spend some time outside, away from their bustling lives. Online shoppers benefit from spending less time in their busy schedules and use their extra time to do something more productive. The optimum customer experience is achieved by integrating both digital and physical distribution channels. This is made possible through the use of omnichannel marketing. Businesses such as ORDERHOOD are assisting local stores/Kirana shops in providing their consumers with omnichannel grocery shopping. By doing this, the Kirana storesmay both expand their customer base and enhance their profits.

Rise in eCommerce & Online marketplaces

Because the internet has gotten cheaper, platform access has been easier, and online grocery stores are benefiting from it. These platforms are referred to as e-commerce platforms. Furthermore, eCommerce sites offer a wide selection of product categories and pricing points from which to choose.

Despite attempts to modernise the Kirana stores, many of the traditional ones are sticking on to their traditional ways of doing business. Consumers have more buying options online now, which makes it more difficult for them to compete. Having an online presence allows the neighbourhood stores to take advantage of the numerous applications of consumer-friendly technology in the business.

For the most part, eCommerce has a brilliant reliable delivery system, an adequate supply chain, and good product safety. But they have an unfavourable return policy. Because of these concerns, the majority of consumers avoid buying online. Because the Indian way of thinking is to touch and view the product before buying it, it's traditional for customers to try before they buy. Another reason that people avoid buying groceries from eCommerce stores is the lack of trust that the consumers have in online mode of shopping.

And not only that, eCommerce warehouses are required in order for the online marketplaces to be able to supply their products. They will also require a new system that can serve the products and drop them off at the consumers' doorsteps. The click and collect system is a great way to cut down on the expense of selling online while avoiding the hassle of delivery.

This allows the consumer to browse a massive e-catalog of products across multiple categories, obtain amazing discounts, and conveniently pay using a range of electronic payment methods.

At the moment, Kirana stores are still a strong force to reckon with

Indian consumers have a strong preference towards buying from the neighbourhood store. The majority of sales generated by online platforms come from the selling of electronics. But in large cities, people still prefer to purchase items in-person. The primary reasons for worry are product damage, brand warranty, and delivery delay.

The expiration date is equally crucial in the case of edibles. You can quickly get rid of any broken or expired products at your neighbourhood store/Kirana stores. There is more trust and comfort in one's regular place of business, as opposed to dealing with unknown people who may be working at a supermarket or an online customer service system on an online marketplace.