5 Techniques to Be Unique on Social Media for Enhancing B2B Sales

Social media has become the new engagement medium for B2B brands. The majority of B2B decision-makers use social media platforms like LinkedIn and Facebook, Twitter and more to evaluate potential sellers and make informed buying decisions.

Here’s how you can stand out on social media as a B2B seller and drive more engagement and conversions.

The Changing Scene of Social Media

The role of social media in the B2B decision-making process is on the rise. Research says that almost 75% of organizations use social media to reach customers, generate leads, and drive sales.

Social proof plays a pivotal role in the B2B decision-making process. When evaluating a B2B seller, buyers often look for other companies that have benefitted from the provider’s products and services.

The Need to Be Different

Social media for B2B isn’t a new concept. Almost every B2B provider, regardless of industry and business size, has a presence on social media. The social media landscape is therefore, saturated. There’s too much noise, and when you join social media, you become a part of that noise.

Therefore, if B2B brands need to grab the attention of their audience, they need to stand out. It’s essential to set yourself apart from other providers to get a competitive edge and support your B2B lead generation and B2B sales efforts.

Techniques to Be Different for B2B

Now that you’ve realized the importance of being different, let’s look at some effective techniques to make your brand stand out on social media.

Create Amazing Content

The holy grail of marketing is to "add value," and you can do this by sharing great content. If you want to get something from your audience, you’ll need to give them something first.

So, go beyond creating generic content and find unique ways to engage your audience. You can do this by going live, sending personal messages, and sharing helpful and informative content.

Ensure Consistency in Your Voice

Social media is an extension of your brand. Any content you share should have your brand’s voice and personality. If you’re fun and youthful as a brand, be sure to communicate that on social media. On the other hand, if you’re formal and conservative, maintain that voice on your social channels.

Talk Less About Yourself

No one would follow you on social media to hear about your achievements and capabilities. Avoid talking about yourself and focus on adding value. You can do this by talking about your industry and the trends influencing it. Or, you can discuss the latest news in your industry.

Be Engaging and Interactive

Though B2B lead generationand B2B sales are your end goals, don’t focus too much on them on social media. The purpose of being on social media is to make your brand look more human and approachable.

So, ensure that you’re constantly engaging with your audience by replying to their messages, responding to their comments, mentioning them in your stories, etc. The more engaging and interactive you are as a brand, the more attention you’ll get.

Use Graphics

No one wants to read chunks of plain text, especially when they’re scrolling through their social media feed. Make your content easy to consume by using graphical elements. These include images, videos, GIFs, infographics, animations, and more.

With almost every B2B company using social media, building a social media presence can be challenging for B2B sellers. By implementing the techniques discussed above, you can set yourself apart from the crowd and get more attention and engagement.