Online Games- Moneymaking or not!
So you are also one of those people who wish to make money through playing games online? Then welcome to the club! As everybody knows, the gaming industry has developed tremendously in recent years, especially with the developments in associated technology and fantastic opportunities inherent in the World Wide Web (WWW). A wide variety of devices through which you are able to access the Internet gives you a chance to play the games you want. However, it is important to remember that while mobile devices have emerged as a big winner, its scope is still limited when it comes to giving the ultimate gaming experience. Another reason behind the limitations is the slow processing speed and bandwidth.
So, the question arises how online games generate revenues! Models regarding moneymaking vary quite drastically in various casual games. While, you will find many free to play online games, the sites they run on go for banner advertisings. Site owners can now make money by driving the traffic towards third-party websites. Game sites that do not do this go for in-game product branding for making money. Known as ‘advergames’ this represents single big ad similar to placement of products.
Such tactics are quite common with theatrical movie and toy sites where the games are a part of their promotional campaigns. Another business model commonly used by the game sites is the ‘freemium’ where one can easily play in the free trial version, but have to pay if they want to get the premium experience. Many game sites also allow you to play games for money online and are a big draw with the users. In such sites, you will have to pay some money before starting with game play and these are usually not free as the others.
Micro-transactions and subscriptions are other ways to generate revenue through online game sites. The popularity of online games in general began during the 1990s and that the increase in World Wide Web technology and Internet speed the industry has grown substantially. According to the market predictions,
- 70% of the revenue generation in the gaming industry will be through PCs
- 30% of the revenue generation will be through casual games
No wonder, developers are looking for new ways to cash in on this highly potent market and developing games that suits the public tastes and keep them coming back for more. Up to $3-$5 billion or more revenue generation, is possible through online gaming sites and users spend billions of dollars towards subscription fee as the studies show. By 2015, this figure is all set to increase to $ 5 billion and more.
Users can play games for money or being just casual gamers out to have a good time on their own or with their friends in tow. Giving sites cater to all kinds of individuals and generate revenues in the process through a variety of methods. One such method is game sponsorship where companies sponsoring present their logos, marketing message, and advertisements on game sites and pay money for the exposure too.
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