What is Medical Representative - Role and Responsibilities

Author: Alpha Drugs

Medical Representatives or MR are the conciliators who are the key link between pharmaceutical companies and medical companies. They also work with health professionals. They are also known as Medical Sale Representatives and building blocks of the company as they play a major role in the sales of medicines and drugs. Medical Representative is basically a person assigned by a medical company who further develops and maintains a network with healthcare professionals such as pharmacists, dieticians, nutritionists, etc., and promotes their products. While having a strong role and responsibilities, a Medical Representative mainly deals with sales, offers advice, promotes product awareness, and notify about the usage of products.

Skills Required for a Medical Representative

Medical Representative holds a strong position in the market and hence, there are some specific skills that are necessary for this area. First comes first, a person needs to have a background in medicine and its related fields, or we can say, he must have knowledge about this field. It is important to have a set of career skills and abilities to excel in the role of medical representative. A medical representative must have good communication skills, both verbal and written, to make sure that they don't hesitate while interacting with their customers. The job may also involve fieldwork so a medical representative must be confident and courageous in adopting different things.

Here are some skills that a person must require for this profile:

  • Efficient in the usage of computer software and tools
  • Time Management Skills
  • Superlative Negotiating Skills
  • Well mannered Communication Skills
  • Good Listener
  • Thirst of Knowledge to Learn on the Job
  • Ability to work wholeheartedly and independently on work
  • Magnificent organizational and planning skills
  • Excellent networking skills
  • Personal Hygiene
  • Abilities of patience and self-confidence
  • Positive attitude towards work
  • Contagious and Enthusiastic
  • Versatile and Flexible to Challenges
Role and Responsibilities of a Medical Representative

As we know that a Medical Representative is the backbone of the pharmaceutical sector and companies. In simple words, he represents the products of a pharmaceutical or a medical company in which he's working in front of doctors, chemists, health professionals, etc., to prescribe these products to their patients. The pharma companies appoint them so that their products can reach the industry specialists and then the common people. A medical representative holds vast knowledge about the product, its benefits, functions, importance, and its usage. He has good communication skills, unconventional marketing strategies, excellent convincing power, and holds vast marketing knowledge.

The role of a Medical Representative is actually very challenging as they represent the whole company in a territory. There are some responsibilities of a medical representative that are given below:

  1. Promoting product awareness and offerings
  2. Maintaining Records of proceeding with each client
  3. Identifying and Interacting with new customers like Doctors, Pharmacists, Clinical Psychology Specialists, Psychiatrists, Gynecologists, Food Technologists, Paediatricians, Paramedical Experts, etc.
  4. Achieving monthly, quarterly, and yearly sales target
  5. Managing and Developing assigned zone with the goal of maximizing sales
  6. Developing Constructive Relationships with doctors and other health professionals through both online and offline mode
  7. Providing appropriate feedback from customers to the company
  8. Monitoring activities, product offerings, services, and exclusive benefits implemented by competitors and other companies
  9. Standard and regular part of medicine-related events
  10. Negotiating contracts with prospective clients
  11. Keeping updated about the company's services, products, and schemes
  12. Reviewing sale and stock availability
  13. Ensuring effective and on-time client servicing facilities
  14. Fulfilling requirements of healthcare professionals
  15. Answering queries and handling complaints
Vocational Areas for a Medical Representative

There are several employment areas for the one who is eligible to become a Medical Representative. Some of them are mentioned below:

  • Pharmaceutical and Medical Companies
  • Pharmaceutical Marketing Consultancies
  • Hospitals and Clinics
  • Research Institutes
  • Channel Sales Management, etc.

Therefore, we must say that a Medical Representative is extremely in demand. If you are interested and planning to be a medical representative, then do not think twice and take this opportunity offered by Alpha Drugs who wants to help you in building your beautiful career.