3 Questions to Ask Yourself Before Finalising an Ad
The key thing to understand when you are making an ad is whether or not it is selling an experience worth having. Look at the ads by any brand and you will notice that only few are is actually selling a product or service. They are selling an experience; their products or services are only a means to achieve that experience. These days, this goal is being achieved by rich media display ads, but the larger question remains, are you selling an experience worth having to your audience? If not or if you are unsure, how do you make sure that your ad has everything that makes a good ad? To help you do that, here are some questions you need to ask yourself before finalizing an ad:
What is the ad selling?
Of course, the goal of an ad is to sell the products and services you are offering as a brand. That’s the ultimate goal of advertising, in general. The question is, the ad that you have made just now, what is that specific ad selling? Are you selling an upcoming/ongoing sale? Are you launching a new product/service? Or is it something else? Knowing the specific purpose that your ad is serving, or is supposed to serve, will help you make ads that are more impactful. When you know the goal of your ad, making an impact with your ad will become easier because you can immediately know whether or not the ad is selling something?
What will a Person Miss if they Don’t Use your Product/Service?
A common technique used in advertisements is to evoke a feeling of FOMO (Fear of Missing Out). This means that if a user does not use your product or service, they are missing out on something that everyone around them is doing, and they will be left out if they don’t. You will find that most global brands make use of this technique to make effective advertisements. When you are making an ad, ask yourself what a person will miss out on if they don’t use your product? And convey that message.
What Problem is it Solving?
Suppose you are a brand that sells shampoos. Why should a person buy the shampoo offered by your brand amongst the 100 other options they have? In other words, the question is, what sets your shampoo apart from the others available in the market? There are many ways to answer this question. One of the common techniques used to present a problem, whose solution is using your product. For instance (continuing on the shampoo assumption), the ad will present a question, like, "Tired of trying out new shampoos but none is solving the hair fall? Then, try the shampoo by our brand." This presents a problem and provides a solution. So, asking yourself what problem your ad is solving will help you make an ad more effective.
Making an ad for your business is going to take a lot of time strategizing and preparing before you execute it. Before you execute, ask yourself the aforementioned questions to ensure your ad is the best it can be.