Four Reasons to Invest in Google Shopping
Simply making shoppers aware of their products is one of the biggest challenges for small to medium-sized eCommerce stores. If only there were a way to attract your target customers to your store. There is! There exists a platform that can bring you audiences who are already aware of your product's value: Google!
Indeed, by employing the toolkit Google provides exclusively for online businesses, you can make it so much easier for your customers to find your online store. Google Shopping is one such tool that allows users to find what they are looking for right in their search results. Having your products show up in Google Shopping results will almost certainly crank up your conversions.
In this article, we will explain why Google Shopping is a good investment for eCommerce retailers:
- Broader Reach
Google is the undisputed champion of search engines. It dominates 87.76% of the global search market, and your target customers almost certainly use Google on a daily basis. With Shopping Ads now featuring in Google search results (usually above text results), it is a great way to increase your product visibility.
- High(er) Quality Leads
Because they operate on intent, search engines are unique and vital elements of a marketing plan. This means that the user entering a search query is aware of a problem or need and intends to check out possible solutions. Think of it this way: If a user has typed in your targeted keywords, they already want what you are selling — all you have to do is make it easy for them to find it. In other words, search intent significantly reduces the time between the awareness and acquisition stages of the buyer's journey.
Of course, not every user who comes across your product listing in a search is a qualified lead. The great thing about Google Shopping is that so much information — such as pricing information and product images — is readily available to shoppers, so those who do click are more likely to be converted.
- Great Return on Investment
With the addition of organic results to Google Shopping, there is virtually no barrier to using it. Hiring reputable eCommerce PPC services and building a solid campaign will, of course, make your efforts more likely to be successful. However, your campaign's success no longer hinges on spending a big chunk of your valuable marketing budget on bidding. Combining traditional organic marketing strategies (SEO) with paid marketing strategies (PPC) in a Google Shopping campaign will boost your conversions while keeping your costs down.
- Stay Technologically Ahead of the Curve
Google's ecosystem — which, of course, includes Google Shopping — is continually evolving. Optimising your online store's presence on Google Shopping and gaining the first-mover advantage will allow your eCommerce store to adapt to changes to the Shopping network more easily.
Final Notes
Google Shopping is a powerful tool that should be a key component of your eCommerce marketing strategy. A Google Shopping agency can help you build and manage a profitable Google Shopping campaign.