How to Sell Wholesale Clothing: 5 Tips from FondMart

For people who ask the question like how to sell wholesale clothingmay just start their wholesale clothing business or have gotten their clothes but still not clear how to start their marketing plan. Here, we will give you 6 tips of how to start selling wholesale clothing. However, before we started, we should understand the definition of wholesale and the benefits of wholesale clothing, which will encourage you to follow the tips and help you sell your wholesale clothing well.

What is Wholesale?

First, let’s define wholesaling.

Wholesale is produced with the development of the commodity economy. The development of commodity production and commodity exchange has increased the purchase and sales of commodities and expanded the scope of circulation. The direct exchange of commodities between producers and between producers and retailers is often difficult or inconvenient, so special production buyers directly purchase goods and then resell them to other producers or retailers in the wholesale business.

Wholesale is the intermediate link between production and retail. Through commercial wholesale activities, social products enter the circulation field from the production field, and play a role in organizing and mobilizing the circulation of commodities between regions. It can also play the role of a "reservoir" through commodity storage to balance commodity supply and demand. Judging from the development experience of the foreign wholesale industry, the overall ratio of wholesale to retail trade is on a downward trend. However, the volume of wholesale commodity transactions is still on the rise and it still occupies an important position in the circulation of goods.

This term describes the practice of selling goods in bulk to retailers for resale. The retailer can then repackage these items at a higher price by selling in small batches. This means that the goods will not be delivered to the dealer in a for-sale manner.

There is a division of work between wholesale and retail within the business sector. The wholesale business is generally operated by wholesale companies, each batch of goods sold in large quantities, and sold at the wholesale price. The wholesale price of the commodity is lower than the retail price, that is, there is a wholesale and retail price difference, and the difference is composed of the circulation costs, taxes and profits consumed by the retail enterprise.

Why Choose Wholesale Clothing as Your Business?

In wholesale sales, because you sell to businesses rather than individual consumers, the orders tend to be large. Unlike B2C sales that only sell a small number of products to end customers, the number of products you sell will be several times the number of B2C sales orders. Thus, this means that with only one order, your sales income will usually reach hundreds of thousands of dollars. Depending on the type of business you sell and the products you sell, your average order value may be much higher. These large orders will drive your revenue up, and as customers increase, revenue growth will also increase.

6 Tips to Sell Wholesale Clothing

Be Familiar with the Characteristics of the Clothes

First of all, you have to be familiar with the characteristics of the clothes you are selling. Advantages, disadvantages, price strategy, technology, varieties, specifications, promotion, competitive products, alternative products. Especially in front of customers, pay attention to show that they are very familiar with the product. For example, excellent clothes are categorized according to the clothing length, sleeve style, material, waist type, sleeve length, collar, and other features. Besides, you should understand the differences of a variety of flattering styles and materials: lace, faux suede, velvet and cotton. it is important that you understand the characteristic of the clothes so that you can be more professional.