A step-by-step guide to migrate from WordPress to HubSpot CMS

Author: Krishang Technolab

WordPress today is one of the most popular CMS for building high-quality websites. WordPress powers 39.6% of the websites on the internet, which is one reason that makes it the most powerful content management system today.

WordPress is a popular platform, but another CMS that is ruling the world of website development is HubSpot. More than 60,000 companies in over 90 countries prefer to use HubSpot to grow their business and increase the number of leads. Some people are still unaware of this tool, and some wonder if this is the suitable CMS for their website. Some are even wondering if they should leave WordPress and choose HubSpot for website development. Migrate from WordPress to HubSpot CMS is easy as per the below guide

The answer is yes, HubSpot is an all-in-one CMS and therefore, many business owners prefer to migrate their WordPress websites to HubSpot. You can use HubSpot in place of WordPress or migrate your existing WordPress site to HubSpot for better functionality. You can discuss the migration with your WordPress design and development agency and prepare to migrate effortlessly.

You might be wondering why you should migrate your WordPress websites to HubSpot and how it will benefit you. If that’s what you are thinking about, don’t worry, we will tell you everything you need to know about migrating your website from WordPress to HubSpot.

Let us begin this step-by-step guide and help you know everything about the WordPress to HubSpot migration.

Why should you migrate your WordPress websites to HubSpot CMS?

HubSpot is a complete CRM, and it has become quite popular in recent years. HubSpot services can help a business establish its website among the competition in the industry.

If you are confused about migrating your WordPress site, this is the right time to migrate from WordPress to HubSpot, and there are many beneficial reasons for that. We will look at some of those reasons in detail. So, here we go!

HubSpot comes with complementary CRM

HubSpot CMS brings HubSpot CRM along, and when both of these platforms combine, it becomes much easier to manage all the website-related activities and tasks from one central platform as HubSpot is an all-in-one solution.

With HubSpot, you can create new pages through your HubSpot CMS and track the performance using the reporting tool in your CRM. With HubSpot, there is no need to switch between multiple software.

HubSpot is more secure

As WordPress is quite popular, it is also the prime target of hackers. Migrating your WordPress website to HubSpot can make your website more secure and safe.

Your website is the most valuable asset of your online business, and therefore, it has to be highly secure. A powerful CMS platform like HubSpot will be a good choice for utmost security. HubSpot also is more stable than other CMS as they provide 99.999% of uptime.

HubSpot costs less

HubSpot costs lesser than WordPress eventually, and we will tell you why. WordPress is free initially if you are running to run a full-fledged online business. You will have to invest in various things like plugins, themes, and much more.

You will have to pay for a HubSpot CMS too, but when compared to the costs of both, a HubSpot website is worth investing in as it is an all-in-one solution and comes with security certificates like SSL and WAF that you get with the CMS hub subscription.

HubSpot is user-friendly

HubSpot is a highly user-friendly content management system, which is one reason business owners migrate their existing websites to HubSpot. A HubSpot website is easy to navigate, and even people with minimum technical skills can create and manage an account without any complications.

If you are not satisfied with the user-friendliness of your existing website, hire an expert agency and migrate your website to HubSpot CMS.

You might think migrating your WordPress website to HubSpot is a tedious process, but it’s not as scary as you think. This blog aims to take you through the process of migrating your WordPress website to HubSpot and help you with the migration-related questions you might have.

Are you ready for the step-to-step guide to migrate the WordPress website to HubSpot CMS?

  • Review your current website

Before beginning with the migration, you need to create a list of all the things you want the CMS to do for you. You need to review your current website. When you migrate a website, the whole data will change, and therefore, you need to audit your existing WordPress website. What do you like? What do you dislike? What should be included? Which things can be excluded? You need to consider these questions and go over the website to decide what data should be migrated to the HubSpot CMS.

Reviewing the website will help in determining what will work and will not work on the new site. You should also decide what features you want to migrate to the new HubSpot website and what features can be cut to save development costs.

When you have a good idea of what to incorporate into your new site, the migration will be simpler and well organized.

  • Get your themes and templates ready

The next step in your WordPress website migration is getting the themes and templates ready. Whether you build your own template, purchase the templates or hire HubSpot developers to customize your theme, you will need to get your themes and templates ready before moving the existing WordPress website to HubSpot.

Templates decide the look and feel of a website, and themes are a collection of different templates for different types of pages. For a successful HubSpot migration, it is essential to consider the themes and templates and migrate them so that your landing page is optimized for better growth and traffic.

  • Create a list of all the WordPress webpages

Before migrating to HubSpot CMS, you need to keep track of the pages on the WordPress site and see how they are performing. During this process, you will get to see the flaws of your website and how you can correct those flaws. Along the way, you might find redundant pages, which will help you decide how to split the pages and merge them together.

Creating a list of the current WordPress webpages will help you decide whether you want a single-page website or want to split the pages to create new pages for better navigation and browsing experience. Creating the list of web pages in advance will help make your new pages in HubSpot CMS better than before.

  • Create the templates

This step of HubSpot migration is helpful for your if you like to do things on your own. If you know which content modules you want, it won’t be very challenging. You should keep in mind a few things while creating the templates, such as figuring out which templates will work well in the future for as many pages as required. You also need to make sure that each section of the template uses flexible modules. It will also help if you make custom modules instead of building complex groups.

When you create the template as per your need, you will only need to edit the template once you migrate the website rather than changing each template.

  • Start moving your content to the HubSpot CMS

Once you are done with the templates, it’s time to move the content from your WordPress website to HubSpot. This content includes everything from pages, posts, and other website content. A few tools help with migrating a large number of blog posts from WordPress to HubSpot CMS.

It would be extremely helpful if you get in touch with a HubSpot certified partner before migrating the WordPress content so that you can choose the look and feel of the new HubSpot web design. Moving everything to a new platform is a tough job, and therefore, you must track your progress and make sure everything you want to migrate to HubSpot.

  • Moving posts from WordPress to HubSpot

You can move your posts from WordPress to HubSpot with the help of specific tools. One such tool is the blog importer tool which brings over posts with their images and categories. It would be quite helpful if you import your WordPress posts with this tool, as you will not have to tag everything and re-upload all the images in their categories.

HubSpot also offers its own service for posts migration which you can use if you don’t want any modifications. You can also hire HubSpot developers to help you with safe and hassle-free migration.

  • Add redirects and SEO

It’s time to focus on the redirects and SEO once you are done with pages and posts. If you have made any changes or modifications to your existing WordPress website, this step is necessary for a smooth migration. If you have made any changes in the structure of the website, you need to make sure that your old URLs are redirected to the new CMS.

You can use HubSpot’s redirect tool to save your time while migrating a number of pages to the new platform. Redirects will help the search engines to follow your content from the old site to the new one. Once the domain goes online in the HubSpot, the redirects will go live.

  • Final touches

You have finally come to the end of the WordPress to HubSpot migration guide. Thanks for making it here. Now when everything is taken care of, only the final touches are left. In the final touches, you will have to connect your domain with HubSpot so that everyone can see how beautiful the new website looks.

This can be done through the settings icon in the domains and URL tab. Once you are done with the final touches, you are all good to use the new migrated HubSpot website with exciting new features and robust performance.

This was a detailed guide about WordPress to HubSpot migration from our side. We tried to cover everything we could, and we hope this guide was helpful to you. If you are planning to migrate your WordPress website to HubSpot, taking care of these steps and planning accordingly will be pretty helpful for you. You can also hire HubSpot certified developers to migrate the website smoothly and safely. Make sure to hire only the most certified and skilled developers for the best services.

Are you looking to hire an expert agency for WordPress to HubSpot migration?

Krishang Technolab can help you with the best migration services. Krishang Technolab excels both as a WordPress agency and HubSpot development agency and offers design and development services with both platforms. You can hire WordPress developers from us for WordPress-related guidance.

If you need any help with WordPress to HubSpot migration, our expert HubSpot agency can help with the best WordPress and HubSpot solutions to make sure the content of the old WordPress website is imported successfully.