Android One: Occupying the low budget market in India

This $100 device from Google is a craze stuff giving tough competition to many other low budget smartphones, as it address to all problems which other low budget smartphones have like a loose hardware, less resolution or may be a bad hardware. Micromax, Spice and Karbonn are helping to bring in these affordable smartphones with real Android with an initiative by Google Inc. and definitely this is a big step towards connecting people not just through cyber media but also through smartphones that to on low prices.

There is one more point by which Android One will be able to occupy the Indian market very fast, as Google will deliver latest OS updates faster, it will reduce variation of the OS.

The probability for Android One to increase the demands for low budget smartphones and then occupying the Indian market is more as this phone will be coming with bundle of Hindi languages for voice commands, typing messages and many important applications. And one important thing which is users will not be in need for a separate app to have access the smartphones in Hindi.

Google have a confidential environment where they are almost reaching to a hundred crore with its partners for advertising and marketing, so that it reaches to more users and certainly this can increase the market for Android One in India. There have been speculations for this that Google Inc somehow copied Microsoft as Microsoft recently tied up with Karbonn and Micromax to bring up an affordable WP smartphone. But for Microsoft this wasn’t a success as such in comparison with Android One. One thing which will take this phone to hike which is the connectivity it will provide between everybody. Even Google has done a deal with Airtel to offer bundled internet usage. Buying this device will be like leap of faith as there is no other brand providing almost all features. With all these qualities Android One is all set to occupy the Indian market.

It is been said that Spice in March 2015 will come up with a second Android One that too at the same prices, this will certainly increase the demands after a good response for Android One this year. There is one point by which the demand for smartphones in India is increasing which is that only 10% of population has access to smartphones in the price range of INR 10,000 to INR 15,000 and the common man’s smartphone is gliding a good pace because of this. Greyhound Research also believes that while this launch will help increase mindshare (and market share) amongst consumers, a lot of these smartphones will be used in enterprises.