Recruiting Trends: A Strategic Approach To Talent Acquisition

Hiring forecasts and recruiting trends for 2021 have shown a bullish trend, and employers aiming to increase the headcount must differentiate themselves from the competition in order to win talent.

Many of the recruiting trends like — Employer Branding, Talent Analytics, repairing the candidate experience and leveraging HR technologies — are likely to prevail in the industry.

As the employment market continues to tighten, it will become increasingly difficult for employers to find quality skilled candidates to meet their needs. Attracting and retaining talent will also remain a challenge as candidates experience an increase in the number of competitive job offers, along with better salaries and opportunities. Hence companies are bound to follow even more strategical approaches to acquire talent, attract and retain the talent. Some of the most popular recruiting trends are illustrated below:

1. Focus on Employer Branding:

Job seekers today are more sophisticated. They want to know as much as possible about the job, company, culture, and corporate values. And they won’t bother to apply to a company if they can’t find enough information about the company online.

With the evolution of social media and employer-brand-focused sites like Glassdoor, it’s critical for companies to focus on establishing and developing their brand. They need to look for ways to showcase why candidates should apply to work there. Recruiters must be prepared to have robust and honest conversations about every aspect of the job.

Hence employees are a company’s best brand ambassadors and their stories speak volumes more than a company’s mission statement. In this scenario, online recruitment solutions like evalground.com, assist companies to promote their brand by leveraging their online presence through the creation of a Company’s Brand Page along with the details of the open job positions, detailed presentations, and videos. These pages are promoted over varied social media channels.

2. Use of Talent Analytics:

Analyzing and curating data to measure and improve hiring will become more prevalent. HR and recruiting leaders must find ways to get their arms around data and develop true insights about future and current employees.

Many companies are already hiring full-time analysts to mine for more in-depth talent metrics than simply reviewing basic operational measurements like time-to-fill, cost-per-hire, and source-of-hire. Some companies are using data to capture a whole-person analysis of candidates to determine if they have the competencies, experiences, traits, and drivers to succeed.

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