5 Proven eCommerce PPC Best Practices to Increase Your Conversions

Author: Jamie Roy

PPC or Pay-Per-Click advertising in the eCommerce scenario is the online strategy that helps promote your digital store and its product or services on different search engines and social media platforms. It is one of the many online advertising models that numerous small and big businesses favour alike. Since PPC is data-driven, incredible for eCommerce businesses, and targets ready-to-buy customers online, it works wonderfully in generating sales and increasing your ROI.

To help you create lucrative campaigns, here we quickly brief you on the top 5 proven eCommerce PPC best practices so you can efficiently work on increasing conversions:

  • Correct Timing

It won’t be wrong to say that with PPC ads, it is all about the timing. You cannot run PPC campaigns 24/7/365; that way, you will only be flushing all your money down the drain. The idea is to choose an appropriate platform and optimum display timing to make the most of your ad spending.

Platforms like Amazon Advertising, YouTube Ads, or Google Merchant Centers are the fastest-growing options to host your products. Determine which of these or any others may be suitable to target quality traffic. Test a timeframe to analyze audience activity and tweak your schedule accordingly in the future.

  • Appropriate Keywords

Keywords, especially long-tailed, are the building blocks of your Shopify PPC management efforts. Adequate research is essential to match the users’ search intent. It will help you attract the users looking for similar solutions or those closer to making a decision. Negative keywords are also beneficial since these filter out the traffic not interested in your products or services, taking your campaigns to a much granular level.

  • Enable Geolocation Settings

It is a helpful approach if you are looking to target local customers, or for that matter, customers in a specific location. If you are a brick-and-mortar store, you can also adjust the settings for multiple sites to show the ad to a suitable audience. But, if you are only selling online, it won’t hurt to expand the radius and target an extended area.

Bonus Tip: Maintain a strict schedule and update product feed regularly, so inaccuracies don’t increase your ad spend, ruin your reputation, target wrong customers, or reduce the clicks.

  • Ad Optimization

You can use both text and product listing advertisements to highlight your products and compete on a greater level in the ever-growing eCommerce industry. Pay attention to structuring the campaigns correctly or run A/B tests to make sure which is a more cost-effective sales strategy. Ad extension is another helpful tactic to highlight your brand or its products and allow consumers to know better about you on SERP. All of these optimizations will enable you to compete at a higher level and bring in the desired traffic.

  • Quality Content

Draft enticing landing pages and not simply a dull product page. It will help you stay ahead of the competition and better engage with potential customers. Don’t shy away from using photos or videos to enhance the experience. The advertisement only makes a part of the equation. Ultimately it is the landing page that determines if you are worth their time and money.

To Conclude

In this day and age, it is highly beneficial to use the right ad strategies and drive more sales. It helps make your store more visible to the relevant audience, especially with paid ad formats like PPC. If eCommerce PPC management is on your mind, look for a reputed eCommerce PPC services provider near you to help you meet your advertising goals.