DIGITAL MARKETING TRENDS 2022 - Digital Marketing Company Coimbatore
Have You Prepared Your Yearly Digital Marketing Strategy for 2022?
Interest in digital marketing is growing each year and 2022 is not going to be different. Since the pandemic, there has been a huge change in the way people search for information, and in response to this evolution, search engines like Google are launching new features to help users connect better with businesses and the information they need.
"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble."And that is why in this article we are going to breakdown the most important digital marketing trends which can help to provide personalized user experience through disruptive technologies.
Read on to execute effective marketing in 2022.
Personalized Conversational Marketing:Users are now-a-days looking for personalized interaction with brands and an immediate response. So, adding AI-powered tools like Live Chat, Chat Bot, and voice assistants will help to humanize the conversation. By adding such tools, you can:- Gain insights about customer behavior
- Provide an extremely personalized experience
- Offer immediate response
- Assist users in selecting the right product or service
- Gain trust from potential customers
- Create strong customer relationshipsGo for Automation
Save time by using tools and software for marketing. With tools all you need to do is to set up campaigns for the first time and simply watch it work automatically.
Tools also help in offering super-personalized experience to the users. You need not worry about the budget as there are tons of free tools available to set up campaigns for emails, SMS, and push notifications which can be triggered to be sent on specific days, like Black Friday for example.Incorporate Gamification Digital MarketingGamification marketing is absolute fun and very engaging. It’s a creative strategy that increases CTRs, conversions and sales and makes the user come back to you.
Plus, this strategy aids in acquiring customer data, boosting brand loyalty, and promoting repeat business. Gamification can be anything like a countdown, achievements like points, badges, rewards, or even an actual game.Online reviews influence sales
Thankfully, you can now use automation to streamline the process of getting positive reviews. To generate positive reviews, you should:
- Offer something unique
- Respond to feedback
- Give a quick reply
- Thank them for the review, even if it is bad
- Be appreciative
- Keep your promises
Through omnichannel marketing you can plan a sequence like below:
User adds product to his cart – Abandons-
send a web push notification after 1 hour –
send email after 24 hours –
Send SMS –after another 24 hours
Continue to convince the potential customer through any of the mediums until he completes the purchase.
Bring visitors back with web push notifications:Web push notifications are particularly handy in sending abandoned cart alerts, updates on order status, back-in-stock alerts, and delivering other useful information.Optimize ad campaigns with programmatic advertising:The process of buying advertising space through automation saves a lot of time and eliminates tiresome manual work. Further, it utilizes the data insights to place the appropriate ad in front of the users, thus improving CTR and increasing ROI.
Other Tips:Conduct A/B testing
Engage with high quality content
Wrap UpAs a digital marketer, be prepared for lots of surprises as search engines are favoring an increasingly personalized user experience. Checkout our blog page for more and updates as we will be on the watch and be immediately updating.
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